Kylie Cosmetics Names Beauty Industry Veteran as CEO
Kylie Cosmetics named Christoph Honnefelder as its CEO and announced the completion of a majority stake sale to Coty.
Rodan + Fields Wants Its Consultants to Be Influencers
Elisabeth Charles said Rodan + Fields always knew the power of recommendations.
FabFitFun Is Putting Its Influencer Partnerships on TV
FabFitFun is doubling its TV spend for 2020, with 20 spots currently in production.
3 Ways Influencer Marketing Will Further Mature in 2020
Trust, audio and transparency will lead the way for influencer marketing in 2020.
Greta Thunberg Breaks Record as Time Person of the Year
Swedish teenage climate activist Greta Thunberg was named Time's Person of the Year for her voice on the biggest issue facing Earth.
Influencers Created a World Where Normal People With Large Followings Can Hold Sway
Holding influence is no longer just relegated to celebrities, which we can see in normal people serving as influencers.
This CBD Brand Found a Workaround to Instagram’s Cannabis Promotion Rules
CBD brand Recess found a workaround to Instagrams strict cannabis rules: paying consumers to share its post.
How Elf Cosmetics Created the Most Influential Campaign on TikTok
A whole cultural moment started on TikTok as a way to engage Gen Z.
Picking the Best Platform for Your Influencer Campaign
TikTok and Twitter (and their influencers) are going head-to-head with the reigning influencer marketing champs, Instagram and YouTube.
Anna Kendrick Is a Snack-tastic Triple Threat in Frito Lay’s Fun First Holiday Ad
Anna Kendrick spreads snacks and sings holiday cheer in Frito Lay's first holiday ad.
Ad Tech Is Giving Influencer Campaigns a Programmatic Boost
Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever.
YouTube Tech Titan Marques Brownlee’s Empire Is Growing
More than 9 million subscribers on YouTube come to Brownlee for his tech reviews.
Ford Uses Idris Elba and a Social Media Puzzle to Reveal Its New Electric Mustang SUV
Ford’s ad campaign for the new all-electric Mustang Mach-E leverages the power of influencers and social media trends to build buzz around the highly anticipated car.
Infographic: How Much Influencers Like to Take a Stand
The majority of influencers are more likely to work with a cause-based brand.
Jay Shetty Went From Monk to New Media Mogul With His Message of Mindfulness
We sat down with Jay Shetty to discuss how he found success as an influencer and how he stays grounded through it all.