The months-long stress test may leave them better prepared for the future.
A year of swift, unexpected change set the industry into motion.
Experts believe brands will continue using many digital tools, like virtual events and AR.
Many habits consumers have picked up with likely last.
The industry may normalize in 2021, but it's likely to look very different from what came before.
Adweek's editors break down where we were before the pandemic, where we are right now and, importantly, where we're going.
A year into Covid-19, the Adweek staff is tracking down answers and making predictions.
Predictions and stream of consciousness from our community.
They're bracing for some tough months ahead.
Those that expertly change and adapt can make significant gains.