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Airlines Are Offering Carbon Offsets to Combat ‘Flight Shame’

Airlines are embracing carbon offsets as a way to counter the damage flying does to the environment (and their image). Will flyers get on board?

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Could 2020 Prove to Be the Golden Age for Independent Agencies?

This coming year could be a promising year for agencies to meet previously unmet needs for clients and investing in analytic platforms and talent.

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Why the 6-Second TV Ad No Longer Works for Many Advertisers

The once-revolutionary linear format was something advertisers were excited about in 2017 and 2018, but interest has recently waned.

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Recognizing 2019’s Power Players in Media, Technology and Marketing

Adweek toasts this year's awards winners.

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Infographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Services

Americans are turning to mobile medicine as a supplement to healthcare coverage.

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Why Advertisers Need to Take a Risk and Be More Than Just Likable

If our goal in making an ad is to strike the middle ground out of the fear of being disliked, then we will squander the potential to make something great.

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3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010s

Experts share how activations will evolve in the decade ahead.

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2 Years Ago, Blockchain Was Hyped as a World Changer. So What Happened?

With its transformative promises still unfulfilled, blockchain fatigue is spreading through the business world.

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Infographic: What (and Who) Influences Women to Consider New Products

Nielsen looked at how ads influence women to try new products in a disparate age of brand disloyalty.

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The Happy Meal Ranks Among the Most Successful—and Copied—Ideas

McDonald's happy meal is an iconic lunch box that provides a special kids meal.

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NBC’s Rashida Jones Has Been Producing News Since College

NBC News' svp Rashida Jones knew she wanted to be a writer in the third grade.

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Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

Media trading is evolving toward a post-cookie world.

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For Younger Creatives, Advertising’s Culture of Hero Worship Is Shifting

"They are no longer looking for gurus, and they are certainly not looking for rock stars."

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Influencers Created a World Where Normal People With Large Followings Can Hold Sway

Holding influence is no longer just relegated to celebrities, which we can see in normal people serving as influencers.

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