PS260 launched shortly after 9/11, “a time we wanted to feel rooted” in the city, said Zarina Mak.
The British agency has worked with brands like LA Galaxy, Strava and WeTransfer.
Brands including Dunkin’, IHOP and Planters are in on the trend.
‘Everything that we do at Amazon is about being customer-obsessed.’
Change is happening—and fast.
They were driven by intangibles like storytelling, authenticity, empathy and inclusion.
Thinking like a startup has brought results for the retail giant.