Amid a Devastated Travel Industry, Vrbo Has Optimism for Its Future
Home rentals saw less of a decline than other parts of the hospitality industry.
Which Quarantine-Fueled Technologies Will Outlast the Pandemic?
Experts believe brands will continue using many digital tools, like virtual events and AR.
Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power
Many habits consumers have picked up with likely last.
How Retailers Were Forced to Modify Their Playbooks for Handling Crises
The months-long stress test may leave them better prepared for the future.
Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers
A year of swift, unexpected change set the industry into motion.
What—and Who—Is on Marketers’ Minds for 2021?
Predictions and stream of consciousness from our community.
‘Agility in Their DNA’: How Media Companies Will Lean Into Their Strengths
They're bracing for some tough months ahead.
After a Year of Turmoil, the Future of Agencies May Well Be Bright
Those that expertly change and adapt can make significant gains.
Changes Already in Motion for Brands a Year Ago Will Only Accelerate in 2021
The future was much closer than anyone could have anticipated at the beginning of 2020.
Ad Tech Is Primed for Its Own Roaring ’20s
Battles between Big Tech players and government oversight will shape the industry for the next decade.
From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021
‘Something passing for normalcy’ beckons, but the streaming migration will transform television.
What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything
The industry may normalize in 2021, but it's likely to look very different from what came before.
What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech
Adweek's editors break down where we were before the pandemic, where we are right now and, importantly, where we're going.
Editor’s Letter: You Have Questions. We Do, Too
A year into Covid-19, the Adweek staff is tracking down answers and making predictions.
OTT Distribution Platforms Gain Leverage in Standoff With Streamers
Streamers’ new distribution agreements hearken back to decades-old carriage fights on linear TV.