How Retailers Were Forced to Modify Their Playbooks for Handling Crises
The months-long stress test may leave them better prepared for the future.
Agencies Are Gaining More Clarity on How to Remain Valuable for Marketers
A year of swift, unexpected change set the industry into motion.
Which Quarantine-Fueled Technologies Will Outlast the Pandemic?
Experts believe brands will continue using many digital tools, like virtual events and AR.
Marketers Bet on Which Pandemic-Inspired Behaviors Have the Most Staying Power
Many habits consumers have picked up with likely last.
What to Expect in Post-Pandemic Production After a Year That Altered Almost Everything
The industry may normalize in 2021, but it's likely to look very different from what came before.
What Next? Adweek’s 2021 Outlook for Media, Marketing and Tech
Adweek's editors break down where we were before the pandemic, where we are right now and, importantly, where we're going.
Editor’s Letter: You Have Questions. We Do, Too
A year into Covid-19, the Adweek staff is tracking down answers and making predictions.
What—and Who—Is on Marketers’ Minds for 2021?
Predictions and stream of consciousness from our community.
‘Agility in Their DNA’: How Media Companies Will Lean Into Their Strengths
They're bracing for some tough months ahead.
After a Year of Turmoil, the Future of Agencies May Well Be Bright
Those that expertly change and adapt can make significant gains.
