Airlines Are Offering Carbon Offsets to Combat ‘Flight Shame’ Brand Marketing By Ryan Barwick January 7, 2020 Airlines are embracing carbon offsets as a way to counter the damage flying does to the environment (and their image). Will flyers get on board? Agencies Could 2020 Prove to Be the Golden Age for Independent Agencies? By Erik Oster TV / Video Why the 6-Second TV Ad No Longer Works for Many Advertisers By Jason Lynch Brand Marketing Recognizing 2019’s Power Players in Media, Technology and Marketing By Alexa Comeau Brand Marketing Polaroids Are Popular (Again) With Gen Z and Millennials Enamored by Vintage Appeal By Robert Klara Infographic: Consumers Are Turning to Telehealth and Innovative Mobile Medicine Services Digital By Ko Im January 5, 2020 Americans are turning to mobile medicine as a supplement to healthcare coverage. Why Advertisers Need to Take a Risk and Be More Than Just Likable Creativity By Andy Coulston January 5, 2020 If our goal in making an ad is to strike the middle ground out of the fear of being disliked, then we will squander the potential to make something great. 3 Experiential Trends to Watch in 2020—and 2 to Leave in the 2010s Brand Marketing By Ian Zelaya January 5, 2020 Experts share how activations will evolve in the decade ahead. 2 Years Ago, Blockchain Was Hyped as a World Changer. So What Happened? Digital By Patrick Kulp January 5, 2020 With its transformative promises still unfulfilled, blockchain fatigue is spreading through the business world. Infographic: What (and Who) Influences Women to Consider New Products Brand Marketing By Ko Im December 9, 2019 Nielsen looked at how ads influence women to try new products in a disparate age of brand disloyalty. Read More Recommend Dummy Content This is a kicker What should we put here? By some developer Dummy Content This is a kicker What should we put here? By some developer Dummy Content This is a kicker What should we put here? By some developer Dummy Content This is a kicker What should we put here? By some developer
