How Brands and Agencies Are Trying to Increase Voter Turnout This Year
Brands and agencies are turning their focus to increasing voter turnout for this election cycle by reminding people to register and providing them with information on how to do so. […]
Don’t Look Now, Doc, but America’s Original Influencer Bugs Bunny Just Turned 80
Merch and new opportunities, like video game franchises, keep popping up for the trickster rabbit.
Agencies Are Working With Nonprofits to Switch Gears During the Pandemic
They are helping charitable organizations navigate this uncharted territory.
How Experts Are Attempting to Combat Artificial Intelligence’s Racist Tendencies
Researchers and activists say a more comprehensive, democratic approach to AI development is needed.
From Employment Law to Sports Marketing, This Exec Now Negotiates YouTube’s Upfronts
Brian Albert’s work doesn’t stop at bringing advertisers to YouTube.
Infographic: Asian-American Consumers Want Brands to Honestly Reflect Their Lifestyles
Audio elements like dialogue spoken in their native languages can more effectively engage Asian-American consumers.
Facebook Is Up to Old Copycat Tricks, and TikTok Is the Target This Time
All this comes as the app faces regulatory battles and President Donald Trump's administration.
Charli and Dixie D’Amelio on Being TikTok Titans and Building a Brand Beyond Social Media
An interview with our 2020 Young Influentials cover stars.
There Needs to Be More Accountability in Advertising to Shatter the Status Quo
For an industry that hypes itself as brand builders and positioning experts, isn’t it ironic that all agencies swim in the same generic soup?
Meet Adweek’s 2020 Young Influentials Who Are Shaping Media, Marketing and Tech
From teen TikTok stars Charli and Dixie D'Amelo to the vp who scored big for Hulu, these young influentials are changing everything from what we binge to how we talk about race.
Consumers Are Buying More From Black-Owned Businesses Following Global Protests
There has also been a spike in new ventures popping up, like 15 Percent Pledge and Consider Something Better.
Coffee Brands Are Adapting as Consumers Opt to Brew at Home
Though it began with lockdown orders, experts think the coffee brewing at home trend will continue as people look to save money.
This Cybersecurity Firm Was Founded During a Tour in Afghanistan
CEO Tamer Hassan went from Air Force pilot to taking down multimillion-dollar online fraud schemes.
Because of Its Willingness to Change, Nascar Is Still in the Race for Younger Viewers
Removing the Confederate flag from all races was a step in the right direction for audiences.
Discounted Annual Subscriptions Give Streamers a Leg Up in Crowded Space
Some newer services are rolling out extended plans to lock customers in for longer.