How Adobe Uses Music’s Biggest Names to Turn Fans Into Creators
Campaigns with Lady Gaga, Billie Eilish and Marshmello drive results for software company.
Genius and HP Give Music Newcomers Tools to Create Original Song With Established Talent
Artists and fans can contribute to different stages of production at home.
French’s Debuts Mustard Beer, an Oddly Fitting Summer Barbecue Beverage
The new brew is timed to National Mustard Day.
American Eagle Highlights Gen Z’s TikTok Talents in First Remotely Produced Campaign
The new #AExME video stars 7 young creatives including Addison Rae.
Adweek Together: The Future of Culture
Adweek's Ko Im is joined by Team Epiphany to discuss the future of culture.
JanSport Aims to ‘Lighten the Load’ for Gen Z With Mental Health Resources
Campaign offers live conversations and a series of original films.
Augmented Reality Is Having a Moment. Don’t Miss Out
Here are some tips on how to get involved in this exciting technology.
Holler’s Animated Stickers Are Right Place, Right Time Marketing
Brands like HBO Max, Ikea and Snickers use custom designs to enter social conversations naturally.
Adweek Together: The Future of AR
Joachim Scholz, marketing professor at Brock University and a member of Adweek's Academic Council, joins Adweek Together.
Fashion Marketplace Poshmark Innovates for Stay-at-Home Buyers and Sellers
The resale marketplace grew thanks to a community of "shared closets."
Why Making an Authentic Connection Is the Future of Marketing Now More Than Ever
Adweek's chief community officer Nadine Dietz with tips and advice.
How Pirelli Turned the Staid Old Annual Report Into Future-Focused Marketing
An obligatory securities filing can still embody a brand's mission and purpose.
LED Technique Created for Sci-Fi Could Provide an Alternative for Film Crews Limited by Lockdowns
A lighting technique pioneered for the film Gravity could be of use to small-scale video crews.
This Health Agency Made a Package Barcode Scanner That Doubles as a UV Disinfectant
Health-focused creative agency The Bloc is promoting the device as a tool in the fight against Covid-19.
This Event Production Company Pivoted Into a Full-Time Sanitation Service for Businesses
Platinum Events founder Justin Jacobson pivoted to sanitation to keep most of his staff employed.