Inside Sundance’s Sponsor Strategy for First Virtual Film Festival
Reimagined event tasks partners with developing content that resonates with remote audiences.
Coca-Cola Replaced Its Logo With Positive Messages to Share With Loved Ones
European packaging campaign from 72andSunny Amsterdam includes online customization.
Checkers Monster Truck Crushes Everything That Sucked About 2020 (and That’s a Lot)
The story behind a very weird year-end marketing stunt.
Adweek’s Most Popular Online Stories of 2020
From the Moldy Whopper to the return of Crystal Pepsi, here's what you were reading this year.
E.l.f. Hopes to Recreate Its Viral TikTok Success on Triller
Rather than releasing one song, it dropped an entire Christmas album on the music video platform.
Fox Builds Yet Another Series Around a Brand, Wild Cherry Pepsi, With Cherries Wild
The game show, which continues the network's Pepsi partnership, debuts in February.
Laugh If You Want, but Ugly Sweaters Are 2020’s Coolest Holiday Marketing Idea
There are legit branding and marketing advantages for companies that go to the trouble of designing and selling an ugly holiday sweater.
Heineken Creates an Interactive 3D Billboard That Doubles as a Bar
Publicis stunt for Heineken 0.0 invited drivers to pull over and grab an alcohol-free beer in Brazil.
How Digital Art Space Artechouse Helped Pantone Unveil its Colors of the Year for 2021
The tech-centric art exhibition helped Pantone unveil the colors of the year this week.
KFC’s CMO Dishes on How Its Mario Lopez-Led, ‘Authentic’ Lifetime Mini-Movie Came Together
The first question that popped into your mind when you heard of KFC teaming up with with Mario Lopez for a Lifetime “mini-movie” may have reasonably been: How do you [...]
Users Can Now Block Alcohol and Gambling Ads From Google
This new control will first appear on YouTube.
Nostalgic Americans Are Making Tru-Tone Retro Lights an Unlikely Holiday Hit
All the warmth and glow of the Christmases you remember, minus the aroma of smoldering ornaments.
‘The Evolution of Sales’: How Bloomberg Media Is Getting Closer to Advertisers
Brand health studies are driving revenue growth for the media firm.
10 Takeaways From Brand Activations That Adapted to Crisis in 2020
Marketers can apply these lessons to future experiences, even post-pandemic.
Why This Buzzy Athleisure Brand Is Getting Into Skincare
Alo's CEO said branching out from yoga wear to facial cleanser is "natural."