Shifting Marketing From Focusing on the Masses to Millennials Instead
For too long, our industry has been stuck in a mass marketing mindset. It’s time to open up your brand for people’s creativity, dreams and ambitions.
DoorDash and White Claw Are Among the 20 Fastest Growing Companies
All generations from Gen Z to Boomers love those brands.
Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy
New data from Lab42 shows a renting trend in the sharing economy.
How One Publisher Is Using Data to Make Insanely Viral Facebook Videos for Millennial Moms
First Media breaks down its record-breaking post.
Maternity Leave at Ad Agencies Is Slowly Improving, but Not All Moms Feel the Love
Women share the struggles they've faced as new moms in advertising.
Infographic: Here’s What Marketers Need to Know About Hispanic Millennial Parents
They have their kids young, live in multigenerational homes and practice retro-acculturation after having children.
Millennial Parents and Their Kids Love Smart Speakers, but Data Privacy Issues Persist
The new AI-powered world is going to be a balancing act for marketers.
6 Powerful Insights Helping Digital Publisher Romper Reach Millennial Moms
It's learned a lot about its readers in 2 years.
Millennials Are Rejecting Helicopter Parenting. Here’s Why That Matters for Marketers
'Passenger-plane parents' are the new norm.
Marketing to Millennial Parents: Digital Natives Are All Grown Up and Disrupting the Parenthood Economy
Here's Adweek’s guide to reaching modern moms and dads.
Ads Are Shifting From Aspirational to Honest in Their Portrayal of Parenting
Millennial parents want more realism in ads, and brands like Babies R Us, Kraft Mac & Cheese and Yoplait are delivering.
Why Modern Parents Are Still Reading ‘What to Expect When You’re Expecting’
Facing fierce competition and digital disruption, the iconic book is changing with the times.
44% of Millennials See Their Pets as Starter Children, and That’s a Big Opportunity for Brands
As the largest generation delays marriage and kids, furry friends have become starter or replacement children.
Babies R Us Wants to Give Millennial Parents a More Honest Message About Parenthood
New work from BBDO shows that it's OK not to be perfect.