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Shifting Marketing From Focusing on the Masses to Millennials Instead

For too long, our industry has been stuck in a mass marketing mindset. It’s time to open up your brand for people’s creativity, dreams and ambitions.

DoorDash and White Claw Are Among the 20 Fastest Growing Companies

All generations from Gen Z to Boomers love those brands.

New data from Lab42 shows younger consumers

Infographic: What and Why Millennials and Gen Zers Rent Instead of Buy

New data from Lab42 shows a renting trend in the sharing economy.

Maternity Leave at Ad Agencies Is Slowly Improving, but Not All Moms Feel the Love

Women share the struggles they've faced as new moms in advertising.

Infographic: Here’s What Marketers Need to Know About Hispanic Millennial Parents

They have their kids young, live in multigenerational homes and practice retro-acculturation after having children.

Millennial Parents and Their Kids Love Smart Speakers, but Data Privacy Issues Persist

The new AI-powered world is going to be a balancing act for marketers.

6 Powerful Insights Helping Digital Publisher Romper Reach Millennial Moms

It's learned a lot about its readers in 2 years.

Ads Are Shifting From Aspirational to Honest in Their Portrayal of Parenting

Millennial parents want more realism in ads, and brands like Babies R Us, Kraft Mac & Cheese and Yoplait are delivering.

Why Modern Parents Are Still Reading ‘What to Expect When You’re Expecting’

Facing fierce competition and digital disruption, the iconic book is changing with the times.

44% of Millennials See Their Pets as Starter Children, and That’s a Big Opportunity for Brands

As the largest generation delays marriage and kids, furry friends have become starter or replacement children.

Babies R Us Wants to Give Millennial Parents a More Honest Message About Parenthood

New work from BBDO shows that it's OK not to be perfect.