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Apartment Therapy and Kitchn Bring Thanksgiving Food Fest to Instagram

The media brands see an appetite for virtual events and holiday content.

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Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool

Dow Jones has grown its volume of monetizable inventory threefold and improved the reach and effectiveness of advertiser campaigns.

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Ikea and Vox Creative’s Digital Tiny Home Campaign Promotes Sustainable Living

Experiential tour pivots to offer behind-the-scenes content and a shoppable experience.

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Integration Gives Media Clients on NewsWhip Access to Reddit Content

Journalists can filter comments, save searches, find experts.

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Allure’s New Event Series Brings Beauty Pros and Tips to Your Couch

Magazine’s celebrates annual Best of Beauty Awards with virtual tutorials and discussions.

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The Working-Class Kid From Liverpool Who Changed the Gay Media World

Josh Fletcher heads the Gay Times' in-house agency, offering brands a direct line to LGBTQ+ audiences.

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Teen Vogue’s Virtual Orientation Aims to Prepare Students For an Abnormal Fall Semester

Event kicks off series of ticketed digital workshops.

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Ad Spending Is Expected to Drop 10% This Year. Here’s Why It Could Have Been Worse

GroupM's mid-year forecast shows a landscape that's stark but salvageable, with "pent-up demand" expected to help regain ground.

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Unlike TV, Almost All Viewers Are Present for Digital Video Ads

Around 99% of people are in front of their digital devices when video ads appear, but they don't have much of an appetite to sit through mid-roll ads.

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You Can Only Read This Social Distancing Ad From 6 Feet Away

A Finnish retailer ran an optical illusion on a newspaper's front page to promote safe distance as lockdown restrictions ease.

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4 Tips for Navigating an Increasingly Complicated 2020 Media Landscape

Rethink that hard sell because brand values and purpose matter now more than ever.

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Publishers Revamp Travel Coverage as the Ad Category Dries Up Amid Pandemic

As the world stays at home, new experiences become more accessible than ever before, especially through travel publishers.

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Reuters and BBC Release Videos Celebrating the Role of Journalism in the Covid-19 Era

#ThankYouJournalists and 'One Day' highlight the importance of news gathering.

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Aggressive News Demonetization Is Harming the News Industry When We Need It Most

Misuse of avoidance technology is largely to blame for increased news demonetization.

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It’s Time for Media and PR to Call a Truce

One change that came about after the pandemic hit was finding a way to provide even more value to journalists.