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Ikea’s New U.S. App Bridges At-Home and In-Store Shopping

Among the new features is more options for delivery and pickup.

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Bring Down the Berlin Wall Using Augmented Reality in Minecraft Earth

Virtual simulation puts users in the shoes of those participating in the historic moment.

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A Record-Setting Cyber Week Continues With a $9 Billion Black Friday

It's the second-largest online shopping day in U.S. history.

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T-Mobile’s New TV Streaming Service Aims to Disrupt the ‘Cableopoly’

TVision will be available to the carrier's subscribers on Nov. 1.

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Apple Just Dropped a New iPhone 12 Pro Ad That Shows Off Device’s Moviemaking Power

The spot features an original score by Danny Elfman.

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Women-Owned Wellness App Shine Debuts First TV Campaign

Droga5 helps bring the brand’s inclusive ethos to life.

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Samsung Tells a Quirky and Wistful Love Story About Rival Waiters, Inspired by a Real Photo

Mother London turned a produce pic into a Wes Anderson-esque tale of two onion cafe servers.

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A Rise in Mobile Gaming Is Changing Influencer Marketing

Industry experts discussed strategy and trends at Adweek’s Mobile Gaming summit.

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Apple Increasingly Frustrates Helena Bonham Carter by Showing Just How Much a Watch Can Do

In the early 1990s, AT&T famously predicted much of technology’s future in a Tom Selleck-narrated campaign called “You Will.” (See below to revisit the ads, which foresaw everything from remote [...]

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Verizon’s CMO on 5G, Back-to-School and the Pandemic-Era Trends Here to Stay

This October, Diego Scotti will mark 6 years at the tech company.

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American Eagle Is Proving That It Really Understands Generation Z

The brand is meeting young people where they spend most of their day: TikTok.

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Finally, a Nice Surprise in 2020: Rian Johnson Just Directed an Ad for Pokémon Go

The Star Wars and Knives Out director helmed a spot for Pokémon GO Fest 2020.

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Walmart China Taps Varcode’s Technology to Improve Food Safety

Varcode is providing Walmart China with a digital technology that allows the retail giant to track the freshness of perishable foods.

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Walmart Streamlines Mobile Shopping With a New App

The retailer has seen 'unprecedented' interest in pickup and delivery.

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Headspace Launches First TV Ad, Offering a Year of Free Subscription for the Unemployed

The company is also launching a new collection focused on stress around unemployment.