How Facebook Watch Is Making Streaming Social and More From NewFronts West Day 2
Plus, attendees are divided on format change to event’s second year.
What You Missed From the First Day of NewFronts West
Rainn Wilson’s bassoon performance and other highlights.
Publicis’s First HealthFront, With Martha Stewart and Dr. Oz, Will Showcase the Healthcare Space
Partners include Meredith Corporation, Vice and Condé Nast.
This Year’s NewFronts Showed Digital’s Aggressive Push to Become the New TV
Various OTT and streaming channels are upping their strategies to compete with traditional.
The Original Old Spice Guy Is Back On His Horse to Sell You … Ad-Free Hulu?
P&G and Hulu team up for the new spot, which runs through July.
Why Some NewFronts Presentations Shrank This Year
Publishers tried to create intimate spaces for potential clients.
Here’s What Digital Marketers Thought About This Year’s NewFronts
Hulu was the show-stopper, and marketers are keeping a close eye on Vudu.
Many People With Smart TVs Don’t Use Them Properly
Study finds only half of 4K TVs are utilized to watch 4K content.
What We Learned About the Future of Video at IAB’s NewFronts Wrap-up Event
The insights session marked the end of NewFronts week.
The Most Memorable Moments From 2019’s NewFronts Week
From a big snake to even bigger stars.
Digitas Makes This Clear at NewFronts: Nothing Is More Important Than Trust Right Now
The agency also debuted a new JFK ‘moonshot’ AR project.
YouTube Is Making All of Its Original Content Free and Ad Supported
The company is also creating a 'top secret project' with Justin Bieber.
Exclusive: Target’s In-House Agency Roundel Will Create Campaigns for Other Companies
The retailer will now create campaigns and content for brands that aren't sold within its stores.
Meredith Plans More Coverage Centered Around Women
The company will expand longform content and embrace 'high-growth platforms'
YouTube’s Chief Business Officer Reveals New Original Content Strategy and Talks Brand Safety
Plus, Robert Kyncl discusses Adweek’s surprising role in the company’s decision to offer its original programming for free.