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Watch the Keynotes and Presentations From NexTech 2019

From Adstream to Xaxis with Google, Hulu and NBCU in between.

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For EA, In-Housing Was a ‘Fluid, Cyclical Journey’ Driven by Data Security

Being 'player-first' was also a motivating factor, according to the brand's head of global marketing intelligence.

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12 Key Takeaways on Ad Tech From Industry Leaders

Martin Sorrell, Linda Yaccarino and more shared their thoughts during Adweek's NexTech Conference.

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Here’s What Needs to Change to Get More Women Into Ad Tech

Misconceptions about skills continue to keep women out, according to female executives at Adweek's NexTech Conference.

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How Dotdash Built a Profitable Media Empire From the Ashes of About.com

CEO Neil Vogel explains what it took to turn the now-defunct explainer site into a successful organization.

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Hey Marketers, Do You Know Who You’re Targeting?

Behavior, transaction and contextual data all make up our online identity.

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How Executives Can Push for Inclusion and Diversity in Their Own Businesses

GE's Linda Boff and AT&T's Fiona Carter spoke on the subject at Adweek's NexTech event.

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Inside TAG’s Ad Fraud Battle Plan

The organization's COO explains how the digital advertising industry is working together to fight crime.

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How Google Is Thinking About Its Upcoming Changes for User Privacy

Chetna Bindra, Google’s senior product manager for user trust and privacy, said the company is working on a number of tools that give users more control over their data that could begin rolling out later this year.

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Why a Surprise Drop Can Be a Great Marketing Ploy for Brands

Hulu and Beyoncé have pioneered a new way to generate hype.

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