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The NFL’s Partnership With Roc Nation Feels Like a Ploy to Win Back Black Viewers

It feels self-serving and even somewhat hypocritical.

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Here Are the 5 Ads Nominated for 2019’s Outstanding Commercial Emmy

Apple scores two nods, and Nike's 'Dream Crazy' makes the shortlist.

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Nike’s World Cup Spot Celebrated Women but Sidestepped Addressing Pay Inequality

For a brand whose mission centers on equality, this felt like a missed opportunity to speak up.

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Brands Increasingly Find Themselves At Odds With Local Governments

And situations intensify once celebrity endorsers get involved.

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Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak?

Wieden + Kennedy's work featuring Colin Kaepernick claims a top honor on Day 1 of the festival.

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How the Colin Kaepernick Effect Has Changed the Conversation Around the Super Bowl

With performers bowing out of the Big Game, how will marketers respond?

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How Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big Creative Ideas

The 'calculated risk' paid off for the brand familiar with controversy.

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How Nike’s Colin Kaepernick Ad Looks to Democrats and Republicans Based on Neuroscience

Spark Neuro studied politically polarized brains.

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On the Adweek Podcast: The Ad That Changed 2018

Plus, D.C.'s rising brand stars.

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Despite Initial Blowback for Its Controversial Kaepernick Ad, Nike’s Sales and Stock Increase

Compared to this time last year, they've almost doubled their revenue.

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How Nike Made a Statement and Became More Than Simply a Product or Sponsor

Their commitment to their values solidified their status as a brand.

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What Lessons Marketers Can Learn From Nike About Cause Marketing

The Colin Kaepernick ad, while not a surprise for the brand, can guide others in creating similar strategies.

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Trump Tweeted the NFL and Nike Are ‘Getting Absolutely Killed,’ but Here’s the Data

Somewhat embattled, both are in relatively good shape when you look at their big-picture performance.

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Nike’s New Colin Kaepernick Spot Inspires You to Pursue Your Craziest Dreams

The ad will run during Thursday’s NFL opener.