The NFL’s Partnership With Roc Nation Feels Like a Ploy to Win Back Black Viewers
It feels self-serving and even somewhat hypocritical.
Here Are the 5 Ads Nominated for 2019’s Outstanding Commercial Emmy
Apple scores two nods, and Nike's 'Dream Crazy' makes the shortlist.
Nike’s World Cup Spot Celebrated Women but Sidestepped Addressing Pay Inequality
For a brand whose mission centers on equality, this felt like a missed opportunity to speak up.
Brands Increasingly Find Themselves At Odds With Local Governments
And situations intensify once celebrity endorsers get involved.
Nike’s ‘Dream Crazy’ Takes Cannes Outdoor Grand Prix. Will It Kick Off a Winning Streak?
Wieden + Kennedy's work featuring Colin Kaepernick claims a top honor on Day 1 of the festival.
How the Colin Kaepernick Effect Has Changed the Conversation Around the Super Bowl
With performers bowing out of the Big Game, how will marketers respond?
How Nike’s $6 Billion Colin Kaepernick Campaign Put the Focus Back on Big Creative Ideas
The 'calculated risk' paid off for the brand familiar with controversy.
How Nike’s Colin Kaepernick Ad Looks to Democrats and Republicans Based on Neuroscience
Spark Neuro studied politically polarized brains.
On the Adweek Podcast: The Ad That Changed 2018
Plus, D.C.'s rising brand stars.
Despite Initial Blowback for Its Controversial Kaepernick Ad, Nike’s Sales and Stock Increase
Compared to this time last year, they've almost doubled their revenue.
As Nike Controls the Conversation With Its Kaepernick Ad, the NFL Must Decide What It Stands For
The league has played both sides for too long.
How Nike Made a Statement and Became More Than Simply a Product or Sponsor
Their commitment to their values solidified their status as a brand.
What Lessons Marketers Can Learn From Nike About Cause Marketing
The Colin Kaepernick ad, while not a surprise for the brand, can guide others in creating similar strategies.
Trump Tweeted the NFL and Nike Are ‘Getting Absolutely Killed,’ but Here’s the Data
Somewhat embattled, both are in relatively good shape when you look at their big-picture performance.
Nike’s New Colin Kaepernick Spot Inspires You to Pursue Your Craziest Dreams
The ad will run during Thursday’s NFL opener.