This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl
GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.
How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?
Lower attendance means Tampa Bay's Big Game could look different.
Playful Ad Bids Farewell to 2020 With Copy That’s Only Readable in Your Rearview Mirror
Playful spot by British internet and mobile provider Plusnet was created by agency Karmarama.
Twitter Billboards Show We Coped With the Horrors of 2020 by Tweeting About It
Dionne Warwick, naturally, is front and center in the year-end OOH campaign.
How a Jerry Seinfeld Op-Ed Became a 6-Story Billboard on the Upper East Side
Comedian Jerry Seinfeld’s widely discussed New York Times op-ed rebutting those who think New York is “dead” continues to get noticed months after it was published—not on social media, but [...]
Heineken Creates an Interactive 3D Billboard That Doubles as a Bar
Publicis stunt for Heineken 0.0 invited drivers to pull over and grab an alcohol-free beer in Brazil.
Only 1.6% of London’s Historic Plaques Celebrate Black Pioneers. A Campaign Aims to Fill the Gap
LONDON—There are more than 900 circular blue plaques on buildings around England’s capital city, each of them bearing the name of an exceptional person who lived or worked there in [...]
How Out-of-Home Advertising Stood Out During the Pandemic
Proving effectiveness will be increasingly important as CMOs are under more pressure than ever to demonstrate ROI on marketing investments.
Adweek’s OOH Impact Grand Prix Winners on the Keys to Successful Campaigns
Pros from Comedy Central and Cummins&Partners talk 2020 learnings and the future of their out-of-home strategies.
Why Is Miller Lite’s Ad About Holiday Parties So Unnerving? Because No One in It Is Real
When word inevitably comes down that your office’s holiday party is now a BYOB virtual happy hour, will you be happy or sad? The answer probably depends on how much [...]
PlayStation Brilliantly Replaced London Underground Signs With Its Controller Icons
Tie-up sees city's famous tube network given a branded makeover.
Manscaped’s In-Your-Face OOH Takeover of Penn Station Aims to Destigmatize Male Grooming
The men's hygiene company wants to add some much-needed joy to silent commutes.
Adweek’s 2020 Out-of-Home Impact Awards Honor Klarna, Koalas and Comedy Central
Inaugural program also awards Amazon Prime Video, KitchenAid and the Coalition for Gun Control
How an Agency Cut Through ‘Purpose Clutter’ With Its Bookstore Campaign Trolling Amazon
In this David-versus-Goliath battle, mom-and-pop bookstores wrapped themselves in Amazon’s familiar brown cardboard as a protest against the retail giant and a plea to shop local. The Instagram-ready stunt, with [...]
Fighting Back Against Amazon, Indie Bookstores Wage a Cardboard-Wrapped Protest
Mom-and-pop bookstores around the country are taking on Amazon in a sharp-elbowed stunt that uses lookalikes of the retail behemoth’s ubiquitous cardboard boxes as a trolling medium. The program, called [...]