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Product Packaging As We Know It Is About to End

How Coca-Cola, Procter & Gamble, Nestlé, S.C. Johnson and others are moving toward sustainability.

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Erin Andrews Designed a Subtle Sportswear Line With the NFL

The sports broadcaster's first clothing line drops today.

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This Vegan Beauty Brand Is Flipping the DTC Model

Versed, a clean skincare brand that first rolled out in Target, is using its wholesale approach to dive into DTC.

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A Grocery Exec’s Hunting Trip Inspired the Name for a Still-Famous Kentucky Bourbon

On the venerable old spirit that’s become surprisingly trendy again

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Pepsi Made an Orange Bottle Celebrating Sunday Night Football’s Return to Cleveland

It's been 11 years since the Browns were last in the Sunday spotlight.

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Doritos Flexes Its Iconic Status by Dropping Its Name and Logo From Newest Ad Campaign

The brand's social channels have been scrubbed too.

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How Mountain Dew Turned a Geography Error Into a Source of Love for the Brand

After mislabeling Michigan's Upper Peninsula, the soda went all in on making it right.

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This Bank’s Mortgage Folder Turns Into Something You Can Actually Use on Move-in Day

A Slovakian agency brought new utility to an often-overlooked piece of branding.

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Rice Krispies Found a Sweet Way to Comfort Autistic Children on the First Day of School

Sensory stickers create love notes with reassuring textures for kids who respond to touch more than written words.

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Ed Sheeran Got a Heinz Tattoo, So Heinz Gave Its Ketchup Bottle Ed Sheeran Tattoos

Only 150 of the autographed bottles were produced, and most will be given away online.

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