How Predictive Analytics Takes the Guesswork Out of Ad Performance
Performance marketers should first determine why they're optimizing ads at all.
How to Do Performance Marketing Without Wrecking Your Brand
Creativity and technology don't have to be at odds with one another.
Postmates Banks on Pop Culture and Plinko to Engage Consumers
Delivery app's recent email and social campaigns for Chipotle and Blackpink spark notable engagement.
Levi’s Brings the In-Store Experience Online for Modern Shoppers
Shifting to a DTC approach to focus on Gen Z and millennials increased conversion ratios and product views.
This Startup Aims to Help SMBs Survive Covid Via Voice Apps
Voice platform adoption is growing during the pandemic.
417 Million Pieces of 2020 Election Mail Have Already Been Sent. Vote Correctly
Center for Voter Information sends bullet points on how effectively vote by mail.
Why Data Scientists Must Act as Mediators and Translators Between IT and Marketing
Analysts must reconcile teams that can sometimes seem to be speaking different languages.
Email Marketers, Focus on the Pre-Send Experience
Consider what's required of consumers to sign up for email programs and their specific lifecycle points.
IBM Announces Three New Ad Tools to Help Marketers Move Beyond Cookies
The tech giant is beefing up its new suite of AI-powered ad services.
What Direct Mail Slump? PostcardMania Saw a 26% Earnings Boost in Q3
PostcardMania’s CEO said resilient small business owners contribute to success.
Why Direct Mail Should Be Part of Your Integrated Marketing Solution
Adding direct mail to your digital strategy leads to better performance.
How Performance Marketers Should Prepare for Black Friday and Cyber Monday in a Pandemic
Marketers must navigate a new normal for online shopping behavior.
Scoping Does Not Work. Never Did. Never Will
We should get rid of scoping.
4 Things Marketers Should Keep in Mind About Podcast Advertising
New Forrester report shows the channel is effective to reach new fans, but has room to improve with targeting and measurement.
A Little More Than Half of Consumers Are Buying From Social Ads. Here’s How to Make the Most of It.
Marketers should prioritize creative elements and automate everything.