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How Predictive Analytics Takes the Guesswork Out of Ad Performance

Performance marketers should first determine why they're optimizing ads at all.

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How to Do Performance Marketing Without Wrecking Your Brand

Creativity and technology don't have to be at odds with one another.

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Postmates Banks on Pop Culture and Plinko to Engage Consumers

Delivery app's recent email and social campaigns for Chipotle and Blackpink spark notable engagement.

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Levi’s Brings the In-Store Experience Online for Modern Shoppers

Shifting to a DTC approach to focus on Gen Z and millennials increased conversion ratios and product views.

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This Startup Aims to Help SMBs Survive Covid Via Voice Apps

Voice platform adoption is growing during the pandemic.

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417 Million Pieces of 2020 Election Mail Have Already Been Sent. Vote Correctly

Center for Voter Information sends bullet points on how effectively vote by mail.

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Why Data Scientists Must Act as Mediators and Translators Between IT and Marketing

Analysts must reconcile teams that can sometimes seem to be speaking different languages.

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Email Marketers, Focus on the Pre-Send Experience

Consider what's required of consumers to sign up for email programs and their specific lifecycle points.

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IBM Announces Three New Ad Tools to Help Marketers Move Beyond Cookies

The tech giant is beefing up its new suite of AI-powered ad services.

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What Direct Mail Slump? PostcardMania Saw a 26% Earnings Boost in Q3

PostcardMania’s CEO said resilient small business owners contribute to success.

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Why Direct Mail Should Be Part of Your Integrated Marketing Solution

Adding direct mail to your digital strategy leads to better performance.

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How Performance Marketers Should Prepare for Black Friday and Cyber Monday in a Pandemic

Marketers must navigate a new normal for online shopping behavior.

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Scoping Does Not Work. Never Did. Never Will

We should get rid of scoping.

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4 Things Marketers Should Keep in Mind About Podcast Advertising

New Forrester report shows the channel is effective to reach new fans, but has room to improve with targeting and measurement.

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A Little More Than Half of Consumers Are Buying From Social Ads. Here’s How to Make the Most of It.

Marketers should prioritize creative elements and automate everything.