Polaroids Are Popular (Again) With Gen Z and Millennials Enamored by Vintage Appeal Brand Marketing By Robert Klara January 6, 2020 Polaroid instant cameras are hip again. Brand Marketing The Happy Meal Ranks Among the Most Successful—and Copied—Ideas By Robert Klara Brand Marketing You Don’t Have to Tickle Him if You Don’t Want To By Robert Klara Brand Marketing You Can Thank Prohibition for Martinelli’s Sparkling Cider By Robert Klara Brand Marketing How the Macy’s Thanksgiving Day Parade Ballooned Into a Cherished Holiday Tradition By Robert Klara Nutter Butter’s Origin Remains a Mystery in Spite of Its Decades of Staying Power Brand Marketing By T.L. Stanley November 5, 2019 The peanut butter-flavored sandwich cookies celebrate 50 years on the market. Family-owned Smarties Keeps the Nostalgia Brand Rolling Brand Marketing By T.L. Stanley October 22, 2019 Keeping Grandpa's candy recipe continues pastel pellet production. The ‘Magic’ Behind Drawing and Erasing on Etch A Sketch Creativity By T.L. Stanley October 14, 2019 The iconic drawing toy celebrates its 60th anniversary in 2020. The Sperry Top-Sider Was Inspired by Rubber Tires and a Dog’s Paw Brand Marketing By Robert Klara October 7, 2019 The shoe has stayed popular beyond the preppy crowd. How Sonic the Hedgehog Sped Past the Competition Brand Marketing By Robert Klara September 30, 2019 The fast-moving blue runner raced his way to video-game fame. Read More
