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How Reese’s Pieces Landed Its Big Break With Help From the Alien Who Wanted to Go Home

When Mars Inc. passed on having M&Ms featured in E.T., the opportunity went to Hershey's.

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Axe Has Matured Into a Brand That Wants to Empower Its Mostly Male Teen Users

The sweet and woody body spray made quite a transformation since its debut.

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PayPal Survived the Dot-Com Bubble and Swept the Digital Financial Services Industry

Its founders also kept innovating with future tech projects, such as Facebook and YouTube.

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Home Depot Has Long Dominated America’s Newest Pastime: Home Improvement Projects

The Atlanta-born giant changed how people spruce up their abodes.

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Once a Symbol of Luxury, Lincoln Is Getting a Second Wind With Millennials

Though the Continental is driving into the sunset, young drivers are discovering the brand.

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How Clorox Took Over the Cleaning World and Became a Household Staple

The brand's reputation for killing germs makes it popular across industries.

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No Matter How You Pronounce It, Jif Is a Kitchen Staple—Especially for Choosy Moms

Peanut butter lovers are notoriously loyal to their brand of choice.

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Don’t Look Now, Doc, but America’s Original Influencer Bugs Bunny Just Turned 80

Merch and new opportunities, like video game franchises, keep popping up for the trickster rabbit.

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Because of Its Willingness to Change, Nascar Is Still in the Race for Younger Viewers

Removing the Confederate flag from all races was a step in the right direction for audiences.

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As More People Shop Online, Bubble Wrap Is Surging in Popularity Again

It can be found in millions of packages as well as the Guinness World Records book.

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Crocs Found a Way Back Onto People’s Feet Amid the Pandemic

The ugly yet comfortable clog became a staple for bustling healthcare workers with its 'Free Pair for Healthcare' initiative.

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Though Deceptively Simple, Scrabble Has a Consumer Appeal That’s Persevered for Decades

The crossword board game has sold over 150 million copies in 29 languages, including English.

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Born During the Great Depression, Fritos Is Once Again Homebound Americans’ Snack of Choice

The familiar all-American Fritos corn chip is providing a 'sense of reassurance and comfort' during the pandemic.

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How Hello Kitty Became a Global Olympic Ambassador

How Hello Kitty went to space, became an Olympic ambassador and sells 50,000 different products around the world.