How Reese’s Pieces Landed Its Big Break With Help From the Alien Who Wanted to Go Home
When Mars Inc. passed on having M&Ms featured in E.T., the opportunity went to Hershey's.
Axe Has Matured Into a Brand That Wants to Empower Its Mostly Male Teen Users
The sweet and woody body spray made quite a transformation since its debut.
PayPal Survived the Dot-Com Bubble and Swept the Digital Financial Services Industry
Its founders also kept innovating with future tech projects, such as Facebook and YouTube.
Home Depot Has Long Dominated America’s Newest Pastime: Home Improvement Projects
The Atlanta-born giant changed how people spruce up their abodes.
Once a Symbol of Luxury, Lincoln Is Getting a Second Wind With Millennials
Though the Continental is driving into the sunset, young drivers are discovering the brand.
How Clorox Took Over the Cleaning World and Became a Household Staple
The brand's reputation for killing germs makes it popular across industries.
No Matter How You Pronounce It, Jif Is a Kitchen Staple—Especially for Choosy Moms
Peanut butter lovers are notoriously loyal to their brand of choice.
Don’t Look Now, Doc, but America’s Original Influencer Bugs Bunny Just Turned 80
Merch and new opportunities, like video game franchises, keep popping up for the trickster rabbit.
Because of Its Willingness to Change, Nascar Is Still in the Race for Younger Viewers
Removing the Confederate flag from all races was a step in the right direction for audiences.
As More People Shop Online, Bubble Wrap Is Surging in Popularity Again
It can be found in millions of packages as well as the Guinness World Records book.
Crocs Found a Way Back Onto People’s Feet Amid the Pandemic
The ugly yet comfortable clog became a staple for bustling healthcare workers with its 'Free Pair for Healthcare' initiative.
Though Deceptively Simple, Scrabble Has a Consumer Appeal That’s Persevered for Decades
The crossword board game has sold over 150 million copies in 29 languages, including English.
Born During the Great Depression, Fritos Is Once Again Homebound Americans’ Snack of Choice
The familiar all-American Fritos corn chip is providing a 'sense of reassurance and comfort' during the pandemic.
We All Need Baby Yoda Right Now, and Covid-19 Has Kept the Cute Little Creature Popular
Baby Yoda's popularity doesn't wane.
How Hello Kitty Became a Global Olympic Ambassador
How Hello Kitty went to space, became an Olympic ambassador and sells 50,000 different products around the world.