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Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts

ADM study sees more consumers and brands riding the flexitarian wave.

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Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing

Founder Pat Brown is also nearly doubling the company’s R&D department, with the long-term goal of ending animal agriculture.

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Jack in the Box Debuts Its First Faux Meat Sandwich, the ‘Unchicken’

Jack in the Box is targeting millennials and Gen Z flexitarians with the new plant-based sandwich.

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Fake Cheese, Long a Flavor Failure, Is Growing as Brands Like Daiya Refine the Recipe

Campaign from TDA Boulder focuses on craving and simple moments rather than selling veganism.

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As Faux Burgers Boom, Pioneer Dr. Praeger’s Launches Biggest Marketing Push in 25 Years

Legacy plant-based brand, acting more like a scrappy startup, launches first connected TV ad.

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As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche

Move over, fake meat and oat milk—egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein [...]

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Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients

Key Insights Lightlife’s open letter advertisement in major papers became an opening salvo. Planterra praised its competitors as pioneers, not evil empires. Advocates for plant-based protein fear the category infighting [...]

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Kellogg’s Hopes Instagram-Famous Barnyard Animals Will Convince You to Try Its Faux Meat

The maker of Incogmeato tries a new tactic to tempt consumers with its new plant-based products.

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Beyond Meat Launches DTC Site Amid a Year of Tremendous Growth

Now in 26,000 retailers, the brand will test new plant-based products via ecommerce.

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Impossible Finds a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash

The event promoted the launch of premade patties in grocery stores this week.

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Ikea’s Famous Swedish Meatballs Now Have a Meat-Free Alternative: Plant Balls

Retail giant Ikea is jumping into the faux-meat space, putting a spin on its popular Swedish meatballs that it’s calling plant balls. While that might not sound like haute cuisine, [...]

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Beyond Meat’s First TV Ad Puts Earth, Wellness and Celebrities Front and Center

The brand anthem, from agency Mythology, highlights an increasingly high-stakes category.

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Beyond Meat Partners With NBA Stars Chris Paul, Carmelo Anthony, Dwyane Wade on Social Justice

The plant-based protein brand says "food is a powerful vehicle for change."

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Impossible Foods Signs Deal With Walmart, Continuing Its Massive Push Into Retail

The faux-meat brand is now in more than 8,000 grocery stores, marking a 50-fold jump in one year.

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KFC’s Meatless Chicken, a Hit in Test Markets, Expands to Southern California

The move, with partner Beyond Meat, follows hugely successful debuts in Atlanta, Charlotte and Nashville.