Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts
ADM study sees more consumers and brands riding the flexitarian wave.
Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing
Founder Pat Brown is also nearly doubling the company’s R&D department, with the long-term goal of ending animal agriculture.
Jack in the Box Debuts Its First Faux Meat Sandwich, the ‘Unchicken’
Jack in the Box is targeting millennials and Gen Z flexitarians with the new plant-based sandwich.
Fake Cheese, Long a Flavor Failure, Is Growing as Brands Like Daiya Refine the Recipe
Campaign from TDA Boulder focuses on craving and simple moments rather than selling veganism.
As Faux Burgers Boom, Pioneer Dr. Praeger’s Launches Biggest Marketing Push in 25 Years
Legacy plant-based brand, acting more like a scrappy startup, launches first connected TV ad.
As Plant-Based Burger Brands Battle, One Faux-Egg Maker Is Dominating a New Niche
Move over, fake meat and oat milk—egg substitutes are looking to grab some of the plant-based food spotlight. Though it’s niche, making up a tiny portion of overall plant-based protein [...]
Plant-Based Food Feud: Faux-Meat Brands Start a Public Beef Over ‘Clean’ Ingredients
Key Insights Lightlife’s open letter advertisement in major papers became an opening salvo. Planterra praised its competitors as pioneers, not evil empires. Advocates for plant-based protein fear the category infighting [...]
Kellogg’s Hopes Instagram-Famous Barnyard Animals Will Convince You to Try Its Faux Meat
The maker of Incogmeato tries a new tactic to tempt consumers with its new plant-based products.
Beyond Meat Launches DTC Site Amid a Year of Tremendous Growth
Now in 26,000 retailers, the brand will test new plant-based products via ecommerce.
Impossible Finds a Smart, Socially Distant Way to Revive Experiential: a Branded Car Wash
The event promoted the launch of premade patties in grocery stores this week.
Ikea’s Famous Swedish Meatballs Now Have a Meat-Free Alternative: Plant Balls
Retail giant Ikea is jumping into the faux-meat space, putting a spin on its popular Swedish meatballs that it’s calling plant balls. While that might not sound like haute cuisine, [...]
Beyond Meat’s First TV Ad Puts Earth, Wellness and Celebrities Front and Center
The brand anthem, from agency Mythology, highlights an increasingly high-stakes category.
Beyond Meat Partners With NBA Stars Chris Paul, Carmelo Anthony, Dwyane Wade on Social Justice
The plant-based protein brand says "food is a powerful vehicle for change."
Impossible Foods Signs Deal With Walmart, Continuing Its Massive Push Into Retail
The faux-meat brand is now in more than 8,000 grocery stores, marking a 50-fold jump in one year.
KFC’s Meatless Chicken, a Hit in Test Markets, Expands to Southern California
The move, with partner Beyond Meat, follows hugely successful debuts in Atlanta, Charlotte and Nashville.