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Oatly Deviously Sets Its Sights on Oat Milk’s Most Skeptical Demographic: Dads

Campaign targets middle aged men—who brand says are most reluctant to ditch cow's milk.

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As Taco Bell Brings Back Potatoes, a Plant-Based Partnership With Beyond Is in the Works

The march of fake meat continues at the country’s fast food chains, with Taco Bell being the latest to join a movement that already includes its sister restaurants KFC and [...]

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If You’re Struggling With Going Vegan, This Relatable Ad About Sneaking Cheese Is for You

British brand Allplants continues the judgment-free tone of marketing around Veganuary.

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Veganuary, a Movement to Skip Meat and Dairy, Has Grown 50% in 2021, Attracting 100 Brands

Tabitha Brown, a small-town North Carolina native turned vegan influencer, grew up eating whatever was put in front of her, which sometimes included squirrel, turtle and opossum. “Don’t judge me, [...]

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Fermentation, Fungus and Labriculture: How the Plant-Based Phenomenon Will Expand in 2021

Get ready for microalgae and fava beans, pig-free pork rinds, and veggie-based spreads that are definitely not your grandmother’s tubs of margarine. The future of plant-based food is now, according [...]

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Here’s Just How Divided Millennials and Boomers Are About Going Plant-Based This Holiday

Baby boomers, many of them reared on glazed ham and stuffed turkey for the holidays, aren’t fully convinced that they should change those dining habits. That might set them up [...]

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After Making Baby Food Healthier, Entrepreneur Is Targeting Toxins in Diapers

As an encore to selling Happy Family to Danone, Shazi Visram has launched baby care brand Healthynest.

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Ikea Pledges to Make 50% of Its Food Plant-Based, Reflecting a Shift in Consumer Diets

Ikea, mirroring the shift in American consumers’ diets, will amp up its plant-based food options and cut down on red meat in a phased rollout of new products over the [...]

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Beyond Meat Has Reworked Its Flagship Burgers to Cut Fat and Calories, Boost Nutrients

Beyond Meat, reaching for the “holy grail” of plant-based protein and confronting a persistent complaint about the category, has reformulated its flagship burgers to improve their taste and nutritional stats. [...]

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McDonald’s Faux-Meat ‘McPlant’ Was McRibbed Online, but It’s Still a Major Tipping Point

McDonald’s, largely a holdout in the faux-meat battle that’s been raging at fast food chains for nearly two years, plans to finally enter the plant-based burger wars. The brand was [...]

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Pizza Hut Adds Plant-Based Meat to the Menu, Marking a First for National Pizza Chains

Pizza Hut announced today it has added two Beyond Meat items to its menu, becoming the first national pizza chain to jump on the plant-based protein trend at locations across [...]

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McDonald’s Is Updating Its Menu With a New Chicken Sandwich and Plant-Based Burger

The McDonald's Chicken Sandwich and McPlant will be available sometime next year.

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Lockdown Fake Meat Buyers Turned Into Full-Blown Plant-Based Converts

ADM study sees more consumers and brands riding the flexitarian wave.

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Impossible’s New Mission: a Non-Dairy Milk That Will Mimic the Real Thing

Founder Pat Brown is also nearly doubling the company’s R&D department, with the long-term goal of ending animal agriculture.

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Jack in the Box Debuts Its First Faux Meat Sandwich, the ‘Unchicken’

Jack in the Box is targeting millennials and Gen Z flexitarians with the new plant-based sandwich.