Luxe Brands Expected to Spur an Audio Ad ‘Gold Rush’ in 2021 at The New York Times
Investment in podcasting and talent attracts brands like Chanel.
Why Carmakers Are Getting Into Podcasts and Audio Marketing
Hyundai, Ford and Cadillac have all created audio-centric campaigns this year.
Spotify Acquires Megaphone in Bid to Win More Advertisers
The deal expands reach of streamer's proprietary ad insertion software.
Passionate About Journalism, NBA Star CJ McCollum Is ‘ReMaking America’
His talk show on PlayersTV debuted with featured guest Kamala Harris.
How Pandora Is Building Creative Advertising Opportunities Into Its Platform
The platform's vp of ad innovations Claire Fanning spoke at Adweek's virtual event this week.
Podcasting’s Greatest Asset Is the ‘Powerful, Intimate Connection’ With Listeners, Says Guy Raz
How I Built This host shares his experience at Adweek's How Brands Found Their Voice With Audio event.
Adweek’s 2020 Podcast of the Year Is Refinery29’s Go Off, Sis
Refinery29's Go Off Sis takes the top honor as Adweek's Podcast of the Year.
These Are Adweek’s Podcasts of the Year for 2020
With commuter audiences suddenly not commuting amid the Covid-19 quarantines, many podcasters likely feared the year would be a damaging one for the audio industry. And while professional-oriented shows did [...]
Digital Audio Continues To Rise Despite Mobile Stagnation
The company's new audio trends report finds that listenership is still growing despite flagging mobile numbers.
Listener Q&A on Yeah, That’s Probably an Ad’s 200th Episode
We answer listener questions on the 200th episode of the Adweek flagship podcast.
Adweek Podcast: Ocean Spray’s Dreamy Timing on the Dreams TikTok
How Ocean Spray timed its response to the viral Dreams TikTok.
4 Things Marketers Should Keep in Mind About Podcast Advertising
New Forrester report shows the channel is effective to reach new fans, but has room to improve with targeting and measurement.
Ben & Jerry’s and Vox Are Launching a Podcast Exploring America’s Racist History
The podcast, titled Who We Are: A Chronicle of Racism in America, is based on Jeffrey Robinson's acclaimed presentation of the same name.
IAB Unveils the Lineup for Its First Virtual Podcast Upfront
Media buyers appreciate the 'nimble' nature of podcast ad buying.
Adweek Together: The Future of Audio
How Spotify invests in podcast ad innovation.