How 10 of America’s Biggest Brands Divvy Up Their Donations to Democrats and Republicans
You might expect most big companies would get behind Republicans, but many major brands funnel more money to Democrats.
Teen Vogue Flounders With Apparent Sponsored Content From Facebook
Teen Vogue published the flattering story about Facebook without a branded content label, only adding one later.
Ivanka Trump Speaks at CES About an Evolving Workforce in the US
At CES, Ivanka Trump, whose appearance was not without controversy, discussed jobs after cancelling her appearance last year.
Donald Trump Will Have an Ad in Super Bowl 2020
The news follows Bloomberg campaign's announcement of a 60-second spot in the Big Game.
Micro-Targeting Bans on Platforms Is Bad for Marketers on All Sides of the Aisle
Better targeting has helped campaigns of all sizes find a louder voice online, especially smaller campaigns with limited budgets.
Bloomberg Campaign Takes Out Super Bowl Ad to One-Up Trump
Bloomberg's presidential campaign took out a Super Bowl ad in an effort to one-up the Trump campaign, which was rumored to also be considering an ad.
OkCupid’s New Ads Focus on Politics, BDSM and Other Make-or-Break Dating Factors
It's the brand's first campaign with Mekanism, after a high-profile run with Wieden + Kennedy New York.
We Don’t Need a Ban on Political Ads—We Need a Foundation of Real News
As social feeds have become as central to our lives as the evening news once was, what’s needed is not the removal of political ads, but rather a foundation of real news.
Watching the Dismissive Nature That Helps Spread Disinformation Firsthand
Advertising works, but confirmation bias reinforcing content works better, and it is practically free to propagate.
6 Takeaways From Political Spending Ahead of the 2020 Presidential Race
As November 2020 nears, here's how candidates' political spending has changed.
Facebook Cracks Down on Misleading Information About the 2020 US Census
Content from politicians is subject to the new restrictions as well.
Why Political Marketers Need to Focus More on Marginalized Voters
Political marketers need to grasp the reality: the multicultural vote, consisting of ethnic cultures, LGBTQ+ folks and various other factors, is key to win in 2020.
Why Tech Platforms Have a Responsibility to Reel In Political Ads
Facebook, Twitter and Google have resisted calls to regulate certain user content, but the focus has now shifted to how the tech giants handle political advertising on their sites.
A Look Into Why Joe Biden’s Campaign Is Investing in OTT This Election Cycle
Joe Biden is focusing heavily on inserting ads in streaming platforms during his 2020 presidential bid.
Influencer Marketing Is Becoming a Priority for Political Candidates
Gen Z don’t keep one eye on the stream; they tune in only when someone they trust creates content.