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How to Make Sense of Instagram Reels as a Marketer

Is there a marketing niche for Instagram Reels?

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Taking Print Innovation to a New Level, a German Newspaper Created a 7-Foot Infographic

The record-setting celebration of Berlin's iconic TV Tower turning 50 even featured the perfect ad on the back.

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Small Businesses Can Now Use Venmo With New Business Profiles

Venmo acknowledges times are tough, especially for individuals trying to "connect, market and grow their businesses."

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TikTok Hashtag Challenges Could Be the Next Recruitment Power Tool

TikTok, the video sharing social network service, has experienced tremendous growth during the pandemic.

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This Tiny Soap Dissolves After Exactly 30 Seconds of Hand Washing

Lush's "self-timing soap" was created after research showed 97% of people don't wash their hands properly.

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Chicken Sandwich Wars Heat Up With KFC’s Version of a Pickle-Topped Fillet

Not content with its own array of chicken sandwiches, KFC is testing its version of a fillet topped with pickles and mayo.

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July, a New DTC Brand, Reimagines the Window Air Conditioner as Stylish Home Decor

These window A/C units are less utilitarian—and environmentally friendlier, too.

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You Can Only Read This Social Distancing Ad From 6 Feet Away

A Finnish retailer ran an optical illusion on a newspaper's front page to promote safe distance as lockdown restrictions ease.

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Don’t Want to Touch Public Door Handles? An Agency Invented a Way Around It

TBWA\Helsinki puts recycled consumer plastic to new use via 3D printing.

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3D Printing Enters ‘Game-Changing’ Era as Supply Shortages Spark Creative Solutions

With traditional supply lines overloaded, 3D printing is seeing newfound demand.

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Brands Are Creating Zoom Backgrounds to Class Up Your Quarantine

The videoconference platform is becoming a creative playground for brands as well as users.

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Diageo and Anheuser-Busch Join Alcohol Brands Pivoting to Free Sanitizer

The industry giants will produce millions of bottles for hospitals and communities.

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How Do You Highlight the Frustration of Tampon Dispensers? Make Men Pay for Toilet Paper

The International Women's Day stunt, promoting advocacy group Period, was developed with agency Huge.

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Budweiser Wants to Change the Way You Pour Beer With New Nitrogen-Infused Version

Anheuser-Busch hopes to change beer-pouring habits with Budweiser Nitro Gold, a nitrogen-infused version of the beer that can be shaken.

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El Pollo Loco Is Putting Meatless, Faux-Chicken Tacos on Its Menu at All 485 Locations

The rollout by the California-based chain is 'very significant' for the plant-based protein trend, experts say.