This Year’s Data Privacy Day Comes at a Volatile Point in the Big Data Discussion
On Jan. 28, we all celebrate responsible practices, such as clearing your browser cache and password protection.
Investors Want Proof That Digital Ads Aren’t Funding Misinformation
Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change.
The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter
Independent ad tech and publishers rally behind The Trade Desk-led initiative.
Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe
U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox.
Tecate’s AI-Powered Music Video Integration Shows a New Model for Product Placement
Could product placement go programmatic?
Stylist Is the Latest Publisher Retreating From the Programmatic Open Marketplace
Programmatic advertising remains important, but so does control of its inventory.
Amazon Adds More Fire TV Inventory to its Ad-Tech Stack
Amazon is establishing itself as a challenger to the digital advertising duopoly of Facebook and Google.
Social Media Summer Ad Spend Shifted To Snap
Snap posted massive revenue gains and increased its user base to 249 million amid a tough Q3 for Facebook and TikTok.
Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up
Nielsen starts an addressable TV initiative.
How Ad Tech Might Work in a Post-Cookie World
The back-and-forth of Google’s Chrome Privacy Sandbox proposals.
Google Continues to Court Advertisers in Face of Antitrust Suit
While Google faces a reportedly imminent antitrust case, the company is rolling out more products to attract advertisers from businesses of all sizes. The U.S. Department of Justice and states’ [...]
P&G’s Marc Pritchard Demands Cross-Platform Ad Measurement by September 2021
P&G's chief brand officer compared the industry’s history of failed promises to the film Groundhog Day.
TransUnion to Buy Tru Optik
The nation's third-largest credit reporting agency wants in on the CTV boom.
DOJ’s Probe of Google Shifts to Search Dominance
Due to the government's new legal approach to the case, DoubleClick may escape regulation (for now).
Oracle Launches Outcome-Based Measurement Tool
Collaborations with Visa and PlaceIQ to help marketers link digital ads to in-store visits.