Taking Media In-House Is not a Case of One Size Fits All
Brands taking media in-house is not a case of one size fits all.
How to Recalibrate Programmatic in 2020 With Renewed Purpose
Programmatic advertising’s momentum is slowing, with just three entities cornering the market.
Amazon Advertising, Explained
Amazon Advertising will likely change a lot in 2020, but here's where it stands now.
Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World
Media trading is evolving toward a post-cookie world.
4 Ways Programmatic Buyers Can Master First-Price Auctions
While many SSPs have already made the jump, the industry is still far from having one unified system.
Here’s How Ad-Tech Can Reduce Its Biggest Enemy: Latency
The two most straightforward answers are to simply move data centers closer to users and exchanges or move the media itself closer via content delivery networks.
NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform
Ryan McConville takes newly created role heading up ad platforms and operations.
How Google’s Upcoming AdX Changes Could Affect Media Buys
Auction overhaul prompts a sigh from buyers as possibility of another tech tax looms.
Ad Tech Is Giving Influencer Campaigns a Programmatic Boost
Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever.
Programmatic Has a Ways to Go to Live Up to Its Potential
4A's and The 614 Group have co-authored a report on ad tech called The Future of Programmatic and Automation.
Can Dynamic Content Optimization Save Brand Storytelling as We Know It?
Brands and marketers of all business models and industries are now well-positioned to take full advantage of the more robust and compelling brand building capabilities of DCO.
3 Tips for Switching Your Platform to First-Price Auctions
First-price auctions will be the universal method for the entire programmatic market.
Here’s What We Learned From Ad Tech’s End-of-Year Health Check
Reflections on The Trade Desk, Rubicon Project, LiveRamp, Criteo and Telaria’s latest earnings results.
Google’s Latest Privacy Changes Will Conceal ‘Contextual Content’ on AdX
Google's AdX takes additional steps to safeguard user privacy by taking away contextual content on inventory.
If You Want Ad Transparency, Stop Playing the Blame Game
It's the only way to move forward.