Taking Media In-House Is not a Case of One Size Fits All Programmatic By Ronan Shields December 27, 2019 Brands taking media in-house is not a case of one size fits all. Programmatic How to Recalibrate Programmatic in 2020 With Renewed Purpose By Tyler Kelly Digital Amazon Advertising, Explained By Lisa Lacy Programmatic Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World By Ronan Shields Programmatic 4 Ways Programmatic Buyers Can Master First-Price Auctions By Kelly McMahon Here’s How Ad-Tech Can Reduce Its Biggest Enemy: Latency Programmatic By Mary Jane Horne December 4, 2019 The two most straightforward answers are to simply move data centers closer to users and exchanges or move the media itself closer via content delivery networks. NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform Digital By Ronan Shields November 20, 2019 Ryan McConville takes newly created role heading up ad platforms and operations. How Google’s Upcoming AdX Changes Could Affect Media Buys Programmatic By Ronan Shields November 20, 2019 Auction overhaul prompts a sigh from buyers as possibility of another tech tax looms. Ad Tech Is Giving Influencer Campaigns a Programmatic Boost Programmatic By Shoshana Wodinsky November 18, 2019 Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever. Programmatic Has a Ways to Go to Live Up to Its Potential Agencies By Erik Oster November 18, 2019 4A's and The 614 Group have co-authored a report on ad tech called The Future of Programmatic and Automation. Read More Recommend Dummy Content This is a kicker What should we put here? By some developer Dummy Content This is a kicker What should we put here? By some developer Dummy Content This is a kicker What should we put here? By some developer Dummy Content This is a kicker What should we put here? By some developer
