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This Year’s Data Privacy Day Comes at a Volatile Point in the Big Data Discussion

On Jan. 28, we all celebrate responsible practices, such as clearing your browser cache and password protection.

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Investors Want Proof That Digital Ads Aren’t Funding Misinformation

Check My Ads co-founder Claire Atkin is 'optimistic' that recent demands could spell change.

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The Trade Desk’s Unified ID 2.0 Counts SpotX as Another Supporter

Independent ad tech and publishers rally behind The Trade Desk-led initiative.

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Tension Between Privacy and Competition Exposed in Google’s Latest Regulatory Probe

U.K. regulators are investigating browser proposals as dissent mounts over Privacy Sandbox.

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Stylist Is the Latest Publisher Retreating From the Programmatic Open Marketplace

Programmatic advertising remains important, but so does control of its inventory.

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Amazon Adds More Fire TV Inventory to its Ad-Tech Stack

Amazon is establishing itself as a challenger to the digital advertising duopoly of Facebook and Google.

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Social Media Summer Ad Spend Shifted To Snap

Snap posted massive revenue gains and increased its user base to 249 million amid a tough Q3 for Facebook and TikTok.

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Nielsen Boosts Addressable TV Ambitions With Tru Optik Tie-Up

Nielsen starts an addressable TV initiative.

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How Ad Tech Might Work in a Post-Cookie World

The back-and-forth of Google’s Chrome Privacy Sandbox proposals.

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Google Continues to Court Advertisers in Face of Antitrust Suit

While Google faces a reportedly imminent antitrust case, the company is rolling out more products to attract advertisers from businesses of all sizes. The U.S. Department of Justice and states’ [...]

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P&G’s Marc Pritchard Demands Cross-Platform Ad Measurement by September 2021

P&G's chief brand officer compared the industry’s history of failed promises to the film Groundhog Day.

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TransUnion to Buy Tru Optik

The nation's third-largest credit reporting agency wants in on the CTV boom.

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DOJ’s Probe of Google Shifts to Search Dominance

Due to the government's new legal approach to the case, DoubleClick may escape regulation (for now).

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Oracle Launches Outcome-Based Measurement Tool

Collaborations with Visa and PlaceIQ to help marketers link digital ads to in-store visits.