Key Insights

This is a Profile

Taking Media In-House Is not a Case of One Size Fits All

Brands taking media in-house is not a case of one size fits all.  

This is a Profile

How to Recalibrate Programmatic in 2020 With Renewed Purpose

Programmatic advertising’s momentum is slowing, with just three entities cornering the market.

This is a Profile

Amazon Advertising, Explained

Amazon Advertising will likely change a lot in 2020, but here's where it stands now.

This is a Profile

Ad Tech’s Response to Privacy Pushback and New Regulations Leans Toward a Post-Cookie World

Media trading is evolving toward a post-cookie world.

This is a Profile

4 Ways Programmatic Buyers Can Master First-Price Auctions

While many SSPs have already made the jump, the industry is still far from having one unified system.

This is a Profile

Here’s How Ad-Tech Can Reduce Its Biggest Enemy: Latency

The two most straightforward answers are to simply move data centers closer to users and exchanges or move the media itself closer via content delivery networks.

This is a Profile

NBCUniversal Will Centralize and Simplify Ad Buying on a Single Platform

Ryan McConville takes newly created role heading up ad platforms and operations.

This is a Profile

How Google’s Upcoming AdX Changes Could Affect Media Buys

Auction overhaul prompts a sigh from buyers as possibility of another tech tax looms.

This is a Profile

Ad Tech Is Giving Influencer Campaigns a Programmatic Boost

Thanks to the burgeoning popularity of microinfluencers, more marketers are programmatically plugging in than ever.

This is a Profile

Programmatic Has a Ways to Go to Live Up to Its Potential

4A's and The 614 Group have co-authored a report on ad tech called The Future of Programmatic and Automation.

{"channel":"","sortby":"","label":"","shouldShow":""}