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Streaming’s Surge Fuels Frantic Measurement Updates, but a Solution Remains Elusive

CES

Fragmented viewership and privacy questions are complicating much-needed measurement fixes.

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Comcast Execs ‘Optimistic’ Summer Olympics Will Go Forward After Cancellation Report

Streaming & OTT

Advertiser interest in the Olympics broadcast slated for this summer is strong, says NBCUniversal CEO Jeff Shell.

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How CBS Quietly Sold Out of Super Bowl Ads Earlier Than Usual, Despite a Pandemic

The Big Game

A 48-hour final flurry of activity cleared out CBS' Super Bowl inventory, stunning marketers.

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Fox and Pepsi’s New Show, Cherries Wild, Isn’t Just a Half-Hour Ad For the Soda Brand

Programming & Performance

Fox and Pepsi's partnership for the "new media model" also includes a companion mobile app.

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Donna Speciale on How She’ll Shake Up Univision Ad Sales

Programming & Performance

With a new streaming service and a "huge opportunity," she's hitting the ground running.

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NBCUniversal Ad Sales Team Names First Global CMO

Programming & Performance

NBCUniversal's advertising and sales division announced its new chief business officer and first global CMO.

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WGN America Rebranding as NewsNation in Major News Expansion

Programming & Performance

Cable network will now devote five hours to the category on weeknights.

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NBCUniversal Will Shut Down NBCSN, Its Cable Sports Network, This Year

Programming & Performance

NBCUniversal’s cable sports network NBCSN will be no more by the end of the year, moving some of its top sports to USA Network and streaming service Peacock.

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How Celebrating America Helped Cement Biden’s Unity Message

From the telecast's lineup to its title, Celebrating America producers were focused on reflecting the new president's key theme.

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From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021

‘Something passing for normalcy’ beckons, but the streaming migration will transform television.

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How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal

The CW chief Mark Pedowitz on how the network has been navigating Covid-19, losing the coveted "Netflix bump" after that streaming deal lapsed and when he expects to see something [...]

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NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads

The company is working to help marketers craft more effective ads for the Summer Games, creating an Olympics Ad Engine to help the spots maximize marketing objectives.

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Donna Speciale Named Univision Ad Sales Chief

A year-and-a-half after being ousted as WarnerMedia ad sales chief, Donna Speciale is back in the advertising sales business. Speciale has been named president of ad sales and marketing for [...]

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OpenAP Debuts New Platform in Expanded TV Advertising Push

The consortium's new technology platform has found its first agency partner in Omnicom.

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TV Newsers Share Stories of Reporting From the Capitol During the Insurrection

TV news correspondents share their observations and insights from reporting.