From Ad Loads to Upfronts, the TV Industry Braces for Another Wild Ride in 2021
‘Something passing for normalcy’ beckons, but the streaming migration will transform television.
How Covid-19 Has Changed The CW—and When Its Schedule Could Return to Normal
The CW chief Mark Pedowitz on how the network has been navigating Covid-19, losing the coveted "Netflix bump" after that streaming deal lapsed and when he expects to see something [...]
NBC Sports Group Helping Tokyo Olympics Marketers Create More Effective Ads
The company is working to help marketers craft more effective ads for the Summer Games, creating an Olympics Ad Engine to help the spots maximize marketing objectives.
Donna Speciale Named Univision Ad Sales Chief
A year-and-a-half after being ousted as WarnerMedia ad sales chief, Donna Speciale is back in the advertising sales business. Speciale has been named president of ad sales and marketing for [...]
OpenAP Debuts New Platform in Expanded TV Advertising Push
The consortium's new technology platform has found its first agency partner in Omnicom.
TV Newsers Share Stories of Reporting From the Capitol During the Insurrection
TV news correspondents share their observations and insights from reporting.
Grammy Awards Postponed as Covid-19 Cases Surge in L.A.
The Covid-19 L.A. surge could threaten another big Hollywood awards show as well: this year’s Golden Globe Awards are scheduled to air Feb. 28 on NBC.
16 TV Shows That Will Air Their Final Episodes in 2021
Here are 16 series that have already announced they will be taking their final bows this year—including one show that has been airing since 2007.
The Biggest TV Executive Departures of 2020
Kevin Reilly, Cindy Holland and Marc DeBevoise were among more than two dozen high-profile exits in a tumultuous year.
Buyers on Covid-19 Learnings and How the Pandemic Has Changed Their Job
TV buyers reflect on how Covid-19 has changed the business and their job.
TV Ad Sales Chiefs on How Covid Has Permanently Changed the Industry
TV ad sales chiefs talk about what they've learned since the pandemic and how Covid-19 has changed the business.
11 Top TV Execs on the Biggest Thing They Learned During the Pandemic
Plus, how Covid-19 has changed their industry and what trends are likely to stay.
Fox Builds Yet Another Series Around a Brand, Wild Cherry Pepsi, With Cherries Wild
The game show, which continues the network's Pepsi partnership, debuts in February.
NFL, NCIS, FBI Among 2020’s Most-Watched Shows
Super Bowl 54 was the year's highest-rated telecast, according to new data from Nielsen.
Here’s the Full KFC Lifetime Movie With Mario Lopez as Sexy Colonel Sanders
The branded content spot, A Recipe for Seduction, debuted Sunday on the network.