The TGIT Branding Returns to ABC Tonight, but the Campaign’s Future Is Unclear

With the network’s Shonda Rhimes inventory dwindling, tough decisions lie ahead.

NBCUniversal Touts Early Prime Pods Performance as It Prepares to Double Down on the Format

It will soon expand to other dayparts, but the name won’t change.

Luke Perry, Who Defined Cool for a Generation in Beverly Hills, 90210, Dies at 52

He suffered a massive stroke last week.

Major WarnerMedia Restructuring Adds Bob Greenblatt and Gives Gerhard Zeiler Ad Sales Oversight

CNN chief Jeff Zucker will also run Turner Sports.

Until the Disney-Fox Deal Closes, Networks Find Themselves in Limbo

Upfronts are looming, but post-acquisition plans can’t be put into action yet.

HBO CEO Richard Plepler and Turner President David Levy Exiting in Major AT&T Shakeup

Company is in the midst of restructuring WarnerMedia leadership.

Prominent Black TV Journalists Reflect on Past Challenges and What the Future Holds

Don Lemon, Harris Faulkner and others share their experiences and offer advice.

After Reviving American Idol Last Year, ABC Tries to Expand the Brand This Season

Look for an added focus on the celeb judges, and more live shows.

How Nielsen Ratings Work, and Why You Can’t Apply to Join the Company’s Panel

Its data underpins more than $70 billion in TV advertising.

No Host, No Problem: Oscars Ratings Rise Year Over Year for the First Time Since 2014

29.6 million watched ABC’s telecast, which saw double-digit increases.