Lizzo Covers The Beatles for Facebook’s Ad Launching Messenger Rooms
Michel and Olivier Gondry direct the spot, set to a new version of 'All Together Now' and created entirely in quarantine.
Disney Streaming Head Kevin Mayer Leaves to Become TikTok CEO
Kevin Mayer's surprise Disney departure to become TikTok's CEO comes at a critical moment for both companies.
Condé Nast Pins Revenue Growth on New Data Offering
Now|New|Next Segments gives a more granular look at consumer behavior.
Facebook Acquires Giphy, Which Will Become Part of Instagram
The GIF platform's library and APIs will continue to be available to "the wider ecosystem."
Snap Inc. Poaches YouTube Creator Talent Exec Francis Roberts
YouTube's strategic partner manager for top creators, Francis Roberts, is moving to Snap Inc.
Condé Nast Lays Off or Furloughs Nearly 200 Staffers
It's the latest publisher to cut payroll as a cost-saving measure in response to Covid-19.
Micro-Targeting Bans on Platforms Is Bad for Marketers on All Sides of the Aisle
Better targeting has helped campaigns of all sizes find a louder voice online, especially smaller campaigns with limited budgets.
Meet Adweek’s @SuperBowlBot, an AI That Writes Surreal Ad Pitches
We trained the bot on thousands of real spots, then let it loose. And yes, it's eerily apocalyptic.
Michelle Obama to Release New IGTV Series Targeting First-Year College Students
ATTN: is creating IGTV with various politicians and political adjacent folks, such as Michelle Obama.
Recipe Site Yummly Is Getting Into the Hardware Business
New device is a helping hand for home cooks.
Premium Websites Have Better Ad Engagement, New Adobe Survey Shows
Ads on sites like CNN performed better than ads on social media.
Twitter’s New Ad Unit Allows Brands to Take Over the Explore Tab
New Promoted Trend Spotlight for brands supports six-second videos, GIFs, static images.
Ad Industry Needs to Figure Out ‘What the Hell’ to Do With Data
Kassan weighs in on what will be the new 5G at CES 2020.
Why CES Has Become a Must-Do for Marketers and Agencies
GSTV's Sean McCaffrey on what to expect at CES 2020.
We Don’t Need a Ban on Political Ads—We Need a Foundation of Real News
As social feeds have become as central to our lives as the evening news once was, what’s needed is not the removal of political ads, but rather a foundation of real news.