The Washington Post Beefs Up Contextual Targeting in the Post-Cookie Era
Signal's launch represents the Post's desire to act as a deeper partner with brands.
‘These Are Home Runs’: Publishers’ Election Products Drive Business and Audience Goals
Dedicated political news areas give brands a chance to burnish their identities as credible information sources.
Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool
Dow Jones has grown its volume of monetizable inventory threefold and improved the reach and effectiveness of advertiser campaigns.
Why a Virtual Series May Be a Better Option for Publishers Than a Virtual Event in 2021
Virtual series could prove to be a better option for publishers trying to enter the virtual event game.
Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures
A turbulent year has challenged the industry.
How Brands Can Prepare for Apple iOS 14
Brands, like publishers, need to prepare for Apple's iOS 14 update.
The New York Times Prioritizes First-Party Data in New Platform for Marketers
The offering, called Pivotal, comes as publishers bolster their datasets to win ad dollars.
How President Trump’s Covid-19 Diagnosis Will Shape Campaign Messaging as Election Day Nears
Ad spend fluctuates in the final weeks of the campaign.
Vice Media Group Names Agency Veteran as Global CMO
Nadja Bellan-White is currently executive partner at Ogilvy & Mather Worldwide.
Here’s How Google’s $1 Billion Investment in Publishers Will Work
Google News Showcase will compensate publishers. Google will invest $1 billion.
Vox Media Creates Self-Serve Ad Tool for Marketers
Concert Ad Manager will allow advertisers to reach audiences at scale.
Gannett Sells Location Data Firm SweetIQ to Uberall
Publishers are continuing to move out of ad tech.
What’s Next for Hollywood’s 2 Top Trade Magazines Now Under One Roof?
Variety and The Hollywood Reporter will now share a publisher. What does that mean for advertisers?
Call for Submissions: Adweek Hot List Expansion
Submit to the Adweek Hot List's additional categories.
Condé Nast Names Whembley Sewell Editor in Chief of Them
She joined the LGBTQ+ brand in January 2019.