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The Washington Post Beefs Up Contextual Targeting in the Post-Cookie Era

Signal's launch represents the Post's desire to act as a deeper partner with brands.

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‘These Are Home Runs’: Publishers’ Election Products Drive Business and Audience Goals

Dedicated political news areas give brands a chance to burnish their identities as credible information sources.

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Blocklists Are ‘Surgery With a Guillotine,’ So Dow Jones Built a Brand Safety Tool

Dow Jones has grown its volume of monetizable inventory threefold and improved the reach and effectiveness of advertiser campaigns.

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Why a Virtual Series May Be a Better Option for Publishers Than a Virtual Event in 2021

Virtual series could prove to be a better option for publishers trying to enter the virtual event game.

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Publishers and Media Buyers Seek Greater Transparency in Brand Safety Measures

A turbulent year has challenged the industry.

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How Brands Can Prepare for Apple iOS 14

Brands, like publishers, need to prepare for Apple's iOS 14 update.

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The New York Times Prioritizes First-Party Data in New Platform for Marketers

The offering, called Pivotal, comes as publishers bolster their datasets to win ad dollars.

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How President Trump’s Covid-19 Diagnosis Will Shape Campaign Messaging as Election Day Nears

Ad spend fluctuates in the final weeks of the campaign.

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Vice Media Group Names Agency Veteran as Global CMO

Nadja Bellan-White is currently executive partner at Ogilvy & Mather Worldwide.

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Here’s How Google’s $1 Billion Investment in Publishers Will Work

Google News Showcase will compensate publishers. Google will invest $1 billion.

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Vox Media Creates Self-Serve Ad Tool for Marketers

Concert Ad Manager will allow advertisers to reach audiences at scale.

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Gannett Sells Location Data Firm SweetIQ to Uberall

Publishers are continuing to move out of ad tech.

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What’s Next for Hollywood’s 2 Top Trade Magazines Now Under One Roof?

Variety and The Hollywood Reporter will now share a publisher. What does that mean for advertisers?

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Call for Submissions: Adweek Hot List Expansion

Submit to the Adweek Hot List's additional categories.

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Condé Nast Names Whembley Sewell Editor in Chief of Them

She joined the LGBTQ+ brand in January 2019.