King Arthur Flour’s Rebrand Aligns With a Lockdown-Inspired Trend
The 230-year-old brand—now King Arthur Baking Company—has a new name and logo that reflect its evolution.
Simmons Is Revealing Its Rebrand on TikTok to Reach the Next Generation of Customers
The bedding company has seen declining sales as DTC brands gain market share.
Purple’s New Ad Helps You Feel Its Mattress Through the Screen
Purple's new ad campaign is part of a larger rebranding effort to gradually introduce the company in the coming months.
Antimicrobial Material Could Become a Bigger Part of Apparel’s Future
One provider, Noble Biomaterials, is rebranding its self-cleaning fibers as consumers seek health products.
Midol Gets a Much-Needed Makeover to Appeal to a New Generation of Women
The Bayer-owned medication is taking to social to reach new customers.
The LA Rams Reveal New Look—Amid Pandemic—to Mixed Reviews
Fans and brand experts question the team's new look.
Millenial-Focused Furniture Rental Service Fernish to Expand to New Markets
Fernish, the home furnishings provider, had revenue growth of 10x in its second year.
Clorox’s Rebrand Plays It Safe With an Eye Toward a More Sustainable Future
In an effort to reach younger consumers, they're developing eco-friendly products.
A Top DTC Agency Based in Portland Rebrands With a Nod to Pacific Northwest Roots
Founded 21 years ago, R2C Group has changed its name to Rain.
Infographic: 22% of Americans Will Be Heavy Buyers of DTC Brands
According to Diffusion, retail purchases will grow over the next 5 years—despite stiff, direct-to-consumer competition.
The Warner Bros. Shield Logo Just Got a Sleek, Modern Makeover
Design firm Pentagram used the golden ratio to update the symbol. Here's how it came together.
Designers Side-Eye Facebook’s New Corporate Logo
The corporate rebrand comes as the social media giant strives to rebuild its image.
How Turner Duckworth Gave Subway a Much-Needed Refresh
The design firm was hired to rid the chain of stale and incongruous imagery.
How This Fintech Company Pivoted Its Marketing to Be Where the Cool Kids Are
Getting Snoop Dogg on board definitely helped with that.