Will IGTV Follow Facebook Watch’s Monetization Path for Publishers?

IGTV and Facebook Watch are being used and monetized in different ways.

With Writer Lena Waithe, Studios Get a Marketer Too

The Queen & Slim creator learned marketing from the best, including Ava DuVernay.

Introducing the Demystifying Gen Z Series: Where the Next Generation Consumes Content

Gen Z on the platforms where they're spending the most time and the brands and creators they're paying attention to.

The ‘Magic’ Behind Drawing and Erasing on Etch A Sketch

The iconic drawing toy celebrates its 60th anniversary in 2020.

The TV Ad Industry Agrees It’s Ready for an Overhaul, According to New Survey

the nature of buying and selling local TV inventory has changed in recent years.

Abry Partners Acquires Screenvision Media for $380 Million

The national leader in cinema media and advertising has been acquired by a media-focused private equity firm.

20 Takeaways From Mary Meeker’s 2018 Internet Trends Report

Big themes this year: China, privacy, ecommerce and work

How the Grand Theft Auto Franchise Proved That All Press Is Good Press

A tour de force of murder, mayhem—and marketing.

How a Marketing Firm You’ve Never Heard of Knows Exactly Where You Shop and When

Tracking you with or without your consent?

How Frontier Communications Added $4 Million in Revenue With Direct Mail

The telecommunications company is doubling down on data.