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Major League Baseball Players Alumni Association Teams Up With Icon Source

The on-demand athlete marketplace enables brands to match up with players, who welcome revenue opportunities.

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NHL Introduces New Group of NHL Power Players

The advisory board of fans 13 through 17 shares its ideas and perspectives with the league throughout the season,

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MLS’ Impact Rebrands as Club de Foot Montréal to Show Local Pride

The next big step, after the jersey reveal, is to show fans against the move that they have a voice.

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Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era

Soccer's biggest names and rising stars launch an epic group chat for the brand's new Predator Freak.

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How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?

Lower attendance means Tampa Bay's Big Game could look different.

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Patrick Mahomes Led NFL Players in Engagement on Facebook, Instagram, Twitter in Past 6 Months

The National Football League Players Association and Opendorse shared a new Influencer Hot List.

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Discover, Honda, MassMutual, Scotia to Sponsor NHL’s Realigned Divisions for 2020-21 Season

The league opened up voting for the 2020-21 NHL Preseason All-Division Team Fan Vote.

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How Nascar Got Quarantined Fans to Tune Into Virtual Races

The persistent marketing move that produced a 40% conversion rate.

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Cleveland and Washington Are the Future of Sports Branding

The teams are part of a year of major mascot rebrands.

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Fan Controlled Football Signs Progressive as a Partner Ahead of First Season

The new sports concept has attracted big-name celebrities and brands.

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How After 25 Years, MLS Transformed Into a Sports Powerhouse

From its original business plan to becoming the third best-attended sport in the U.S.

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WNBA Hires Former Nike Executive as First CMO

Phil Cook steps into the newly created role.

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Bud Light Will Sponsor First-Ever Branded Bet in the US With FanDuel

Fans in Colorado can place their wagers during the Dec. 19 Denver Broncos game.

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In Rebrand, the WTA Highlights the ‘Driving Force’ in Athletes’ Lives

Naomi Osaka, Ashleigh Barty, Venus and Serena Williams 'compete fiercely and live fully.'

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Why We Need a ‘Bye Week’ in Corporate America

Taking a page out of the NFL playbook.