Major League Baseball Players Alumni Association Teams Up With Icon Source
The on-demand athlete marketplace enables brands to match up with players, who welcome revenue opportunities.
NHL Introduces New Group of NHL Power Players
The advisory board of fans 13 through 17 shares its ideas and perspectives with the league throughout the season,
MLS’ Impact Rebrands as Club de Foot Montréal to Show Local Pride
The next big step, after the jersey reveal, is to show fans against the move that they have a voice.
Adidas Just Used WhatsApp to Create the Most Star-Studded Ad of the Socially Distant Era
Soccer's biggest names and rising stars launch an epic group chat for the brand's new Predator Freak.
How Will the Pandemic Impact Super Bowl 2021’s OOH Advertising?
Lower attendance means Tampa Bay's Big Game could look different.
Patrick Mahomes Led NFL Players in Engagement on Facebook, Instagram, Twitter in Past 6 Months
The National Football League Players Association and Opendorse shared a new Influencer Hot List.
Discover, Honda, MassMutual, Scotia to Sponsor NHL’s Realigned Divisions for 2020-21 Season
The league opened up voting for the 2020-21 NHL Preseason All-Division Team Fan Vote.
How Nascar Got Quarantined Fans to Tune Into Virtual Races
The persistent marketing move that produced a 40% conversion rate.
Cleveland and Washington Are the Future of Sports Branding
The teams are part of a year of major mascot rebrands.
Fan Controlled Football Signs Progressive as a Partner Ahead of First Season
The new sports concept has attracted big-name celebrities and brands.
How After 25 Years, MLS Transformed Into a Sports Powerhouse
From its original business plan to becoming the third best-attended sport in the U.S.
WNBA Hires Former Nike Executive as First CMO
Phil Cook steps into the newly created role.
Bud Light Will Sponsor First-Ever Branded Bet in the US With FanDuel
Fans in Colorado can place their wagers during the Dec. 19 Denver Broncos game.
In Rebrand, the WTA Highlights the ‘Driving Force’ in Athletes’ Lives
Naomi Osaka, Ashleigh Barty, Venus and Serena Williams 'compete fiercely and live fully.'
Why We Need a ‘Bye Week’ in Corporate America
Taking a page out of the NFL playbook.