DraftKings to Go Public After Merger Brand Marketing By Ryan Barwick December 23, 2019 DraftKings, a daily fantasy and sports betting site legal in most states, will soon be a public company. Creativity NFL Legends Talk Snacks in New Frito-Lay Spot By Kathryn Lundstrom Brand Marketing Why Baseball Purists Are Not Happy With Nike’s Swoosh on MLB’s New Jerseys By Mitch Reames Brand Marketing NBA Promises a Ballin’ Christmas With LeBron James and James Harden in New Holiday Spot By Ryan Barwick Agencies Why Olympics Branding Is Such a Challenge By Doug Zanger WhatsApp Adds Fingerprint Lock Feature to Android App Digital By David Cohen October 31, 2019 Its iPhone counterpart got Touch ID and Face ID in February. Is Putting Your Name on a Stadium Worth the Investment? SoFi Thinks So Brand Marketing By Ryan Barwick October 9, 2019 The financial startup sees the new Rams and Chargers home as an efficient way to market. The CMO Behind the NFL’s 100th Season Celebration Brand Marketing By Nadine Dietz October 2, 2019 Tim Ellis talks about the National Football League's exciting fan ecosystem. EA’s FIFA 20 Created a High-Octane Ad in Praise of Playing Sports ‘Wrong’ Creativity By David Griner September 27, 2019 Adam&eveDDB packs in star athletes for a spot worthy of Nike. For Rugby World Cup, Heineken Celebrates Those of Us With No Clue What’s Happening Creativity By David Griner September 23, 2019 Just go with the crowd, advises this relatable ad from Publicis.