Passionate About Journalism, NBA Star CJ McCollum Is ‘ReMaking America’
His talk show on PlayersTV debuted with featured guest Kamala Harris.
The NFL Had a Problem. Tide Helped Solve It
Detergent brand keeps a valued post-game tradition alive despite the pandemic.
A Powerful Ad From This Insurance Challenger Supports Bubba Wallace and His Drive for Social Change
Root Insurance backs game-changing Nascar star with sponsorship.
Special Olympics New York Pays Homage to Classic Nike Ads to Show Off Its Athletes, Raise Funds
Pro bono campaign from Edelman asks companies to imagine 'Your Brand Here.'
Opendorse Prepares Its Social Activation Platform for an Influx of College Athletes
New core products Deals, Monitor will debut this year, prior to the NCAA’s January vote on names, images and likenesses.
What MLB’s Top Strategy Officer Learned About Fan Engagement During a Fan-less Season
The MLB focused on building a digital community for the two-month long sprint.
Tweets on Baseballs Highlight MLB’s Social Initiatives for the 2020 World Series
The league’s reach even extends to Animal Crossing.
Adidas Blends Surreal, Satisfying Art and ASMR in a 12-Hour Video Starring Its New Shoe
Adidas Originals has created a rather bizarre 12-hour YouTube video featuring its new ZX sneaker and describes the extremely long-form work as typical of the “escapism content” consumed by teens [...]
WNBA Stars Offer a Glimpse of Life Inside the ‘Wubble’ in New Glossier Campaign
Skincare brand partners with players on social media content, among other media.
Major League Baseball Teams Up With Lysol
Announcement of multiyear partnership comes a week before the World Series.
Here Are the Winners of the Second Annual Hashtag Sports Awards Presented by Budweiser
They recognize excellence in fan and consumer engagement across sports and entertainment.
Allegiant Air Took a Prepandemic Bet, and It’s Already Paying Off
The leisure airline put its name on the Raiders' NFL stadium.
The Philadelphia 76ers’ New Leadership Duo on How They Pivoted During Covid-19
Katie O'Reilly and Brittanie Boyd discuss scrapping their 2020 marketing plans to focus on fan engagement initiatives.
In Nike’s First Esports Ad, Gamers Attend an Insane Bootcamp
Chinese League of Legends players train their bodies and minds.
MLB Declares Its Postseason a ‘Remix’ to Celebrate Its Largest Field Ever in New Campaign
The league continues to market its young superstars in the spot