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Delta’s Tim Mapes Is Optimistic About a Rapid Recovery for Airlines

How the airline is forging ahead, with more environmentally conscious fliers in mind, at Outlook 2021.

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Oberland Aims to Inspire Brands to Do the Right Thing With Its Purpose Guide

'2021 is going to be the year of accountability,' said Drew Train, co-founder and president of Oberland.

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Beyond the Buzzwords, Sustainability in Marketing Demands Consistency

On how brands can get involved in the United Nations' goals at Adweek's Outlook 2021.

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This Agency Seeks to Put One Electric Car Company in Pole Position

Even past its founder’s Twitter feed and swashbuckling ways, Tesla has managed to carve out substantial mindshare with the public. Moreover, the company took a huge leap, with over 50% [...]

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This ‘Climate Crisis Font’ Shrinks as the Polar Ice Caps Melt

Free typeface from a Finnish newspaper and TBWA\Helsinki corresponds with Arctic sea ice data.

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Camp + King Snaps Up AOR Duties for Purpose-Led DTC Unicorn Grove Collaborative

The natural household and personal care company is valued at around $1.2 billion and is poised for a big 2021.

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10 of the Most Accessible Brand Campaigns and Actions of 2020

From Microsoft to American Girl, progress continues.

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10 Years After Setting ‘Audacious Goals,’ Unilever Shows How Purpose and Profit Can Coexist

The USLP had a finite time window—it ended earlier this year—and didn’t include the entirety of the brand’s portfolio. Instead, it was limited to 28 of the company's brands, including [...]

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After Making Baby Food Healthier, Entrepreneur Is Targeting Toxins in Diapers

As an encore to selling Happy Family to Danone, Shazi Visram has launched baby care brand Healthynest.

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United Airlines Aims to Go ‘100% Green’ by 2050 Through Carbon Capture

"The reality is that traditional carbon offset programs simply can't come close to offsetting the 4,000 times increase in man made carbon emissions. It's just mathematically impossible," said Kirby.

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Born Free Foundation Puts Spotlight on Wildlife Decline With ‘Nature’s Closing Down Sale’

Born Free Foundation and Engine cleverly raise awareness of threats to wild animals with holiday sales spoof.

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Ikea Pledges to Make 50% of Its Food Plant-Based, Reflecting a Shift in Consumer Diets

Ikea, mirroring the shift in American consumers’ diets, will amp up its plant-based food options and cut down on red meat in a phased rollout of new products over the [...]

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SodaStream Recruits Snoop Dogg for Holiday Ad About Simple Pleasures and Sustainability

Many people’s holiday celebrations will look different this year, including at Snoop Dogg’s place. There, the famously chill rapper and ubiquitous ad man plans to build life-sized gingerbread houses, lay [...]

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HP’s Beautiful Holiday Ad Brings Gen Z Activists’ and Scientists’ Dreams to Life

With these brilliant minds in charge, the future actually looks bright.

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Bacardi Touts New Compostable Bottle, But Experts Warn Against ‘Silver Bullet’ Solution

The new biodegradable packaging could create confusion and recycling cross-contamination.