There Needs to Be More Accountability in Advertising to Shatter the Status Quo
For an industry that hypes itself as brand builders and positioning experts, isn’t it ironic that all agencies swim in the same generic soup?
On Beer Day, New Belgium Sends Climate Change Warning With Price Spike
Fat Tire Amber Ale is the nation's first carbon-neutral beer brand.
Ocean Plastics Are a Fascinating New Species in This Eerie Short Film
Goodby Silverstein & Partners helms campaign narrated by Morgan Freeman.
Finish Asks Folks to Skip the Rinse in New Water-Saving Program With National Geographic
Detergent brand kicks off initiative with a virtual dinner led by chef Carla Hall.
This Ratings Tool Lets Investors See Companies’ Sustainability Score
Environmental policies are increasingly important to consumers.
Apple’s Sweet Lullaby Promises 100% Carbon Neutrality by 2030
The tech brand coos its vow to make its carbon footprint nonexistent in sweet 96-second spot.
Walmart, Target and CVS Join Forces to Find an Alternative to Single-Use Plastic Bags
A new consortium called 'Beyond the Bag' is soliciting ideas from supply chain and packaging experts.
Sustainability Is ‘Simple… But Not Easy’ in Crystal Geyser’s New Campaign
Following an environmental violation, the bottled water company aims for 100% "infinitely recyclable" plastics.
Verizon Commits to Carbon Neutral Operations by 2035 in New Business Plan
The telecom is also committing to expanding its job and skills training programs.
Burger King Wants to Change the Way Cows Eat, Reducing Emissions by 33%
The chain's research, promoted with an ad from Michel Gondry, will be made open source.
Johnnie Walker Whisky Will Come in Paper Bottles Next Year
Alcohol conglomerate Diageo is launching a sustainable packaging company in partnership with venture management firm Pilot Lite.
McDonald’s Turns Plastic Straws Into Swimsuits to Highlight Its Shift to Paper in Austria
The recycled branded apparel line was developed by Vice-owned agency Virtue.
Dole Pledges to Eliminate Processed Sugar, Food Waste and Plastic Packaging by 2025
In a new ad campaign titled 'Dear Leaders of the World,' Dole Packaged Foods promises to build a better tomorrow.
These 81 Brands Are Shaping the Future of Commerce
A new report ranks companies that consumers find most meaningful.
Walmart China Taps Varcode’s Technology to Improve Food Safety
Varcode is providing Walmart China with a digital technology that allows the retail giant to track the freshness of perishable foods.