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Did Tums Bring Back #Tumsworthy for This Year’s Big Game? Bingo!

Fans can get their cards from @TUMSOfficial and compete for $55,000 in prizes.

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Amazon Hints at an Alexa-Enabled Michael B. Jordan in Super Bowl Teaser

This year's ad will focus on a new body for the voice assistant.

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For Its Super Bowl Ad, NFL Looks to the Past to Embrace the Future

An ambitious AI project revives Vince Lombardi to deliver a message of unity.

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DraftKings Enters 2021 Super Bowl, Its First Foray Into The Big Game

The daily fantasy brand will run 15-second ads in the second and third quarters.

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How We Upgraded Adweek’s Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI

Is it time for copywriters to fear their future robot overlords? Content-creating AI is getting there.

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Twitter Next’s Ryan Oliver Discusses Trends Leading Up to the Big Game

Users talk about advertisers who are in and out, while brands prep games within the game.

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Coming 2 America Is Coming to the Super Bowl

Amazon is giving the Eddie Murphy comedy airtime during the Big Game.

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After a Decade in the Big Game, Kia Sits Out the Super Bowl

Carmaker focuses on expanding charitable initiatives for U.S. youth.

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Facebook App Page’s Cover Image to Become a Jumbotron During the Big Game

Facebook Creative X, Joan Creative teamed up on “Cheer Together.”

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This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl

GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.

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Bud Light Seltzer Makes Lemonade of 2020’s Lemons in Super Bowl Ad

The 60-second spot represents one-fourth of Anheuser-Busch's national ad buy.

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Babe Wines and Chrissy Teigen’s Mom Pepper Are Hijacking the Super Bowl … Pairings

The brand wants you to rethink your football Sunday snacks.

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Tide’s Hilariously Odd Super Bowl Ad Stars Jason Alexander, in Disrespected Hoodie Form

After a year of masks covering faces, the brand wanted to put a face front and center.

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How CBS Quietly Sold Out of Super Bowl Ads Earlier Than Usual, Despite a Pandemic

A 48-hour final flurry of activity cleared out CBS' Super Bowl inventory, stunning marketers.

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Cutwater Spirits’ Regional Super Bowl Ad Follows Year of Growth for Premade Cocktails

Anheuser-Busch acquired Cutwater Spirits a year ago. Since then, sales have increased by more than 120%.