This is a Profile

Super Bowl Ad Talks Heat Up, With Big Decisions Looming for Marketers

CBS' Super Bowl ad talks are heating up, but marketers are grappling with several factors as they consider this year's buy.

This is a Profile

The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline

The NFL kicks off its season tonight—and is throwing struggling networks an ad revenue lifeline that could be as much as $5 billion.

This is a Profile

Mars Wrigley Is Already Signed on for Super Bowl 2021, Despite Uncertainty

The candy giant hasn't yet revealed which brand will be featured in its commercial.

This is a Profile

Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Jeep, Hyundai, Genesis and T-Mobile rounded out the top five.

This is a Profile

This Independent Shop Created 2 of the Most Popular Super Bowl Ads

Highdive worked on Jeep's 'Groundhog Day' and Rocket Mortgage's 'Comfortable.'

This is a Profile

Jeep’s Super Bowl Crowd Pleaser Nearly Didn’t Air

Jeep’s Groundhog Day spot with Bill Murray was undoubtedly one of the best ads of Super Bowl LIV.

This is a Profile

3 Brands That Optimized Their Super Bowl Spots by Targeting the 50-Plus Demo

The 50-plus age bracket is the most active and ready to spend online, and Google, Amazon and Facebook capitalized on this in their Super Bowl ads.

This is a Profile

When You Host the Super Bowl, Every Minute is a Commercial

No matter who actually won the game, since festivities started last weekend, Miami was the clear cut winner of this year’s Super Bowl.

This is a Profile

How These 2 Brands Used the Super Bowl Spot to Highlight Their Anniversaries

Both New York Life and Snickers tied their ads to how long the companies have been around.

This is a Profile

How an AI Would Have Written 10 of the Super Bowl’s Biggest Ads

We asked Adweek's Super Bowl Bot, trained on more than 4,500 ad descriptions, to reimagine the year's most notable spots.

This is a Profile

How Brands Leveraged Audio Marketing in Super Bowl Spots

Brands chose to use audio marketing in different ways, which will affect consumers' decisions.

This is a Profile

Why Planters Decided to Kill Off—and Resurrect—Mr. Peanut at the Super Bowl

How did #BabyNut pay off for the snack brand?

This is a Profile

LGBTQ+ Stars Take Center Stage in This Year’s Super Bowl Ads

GLAAD saw a "rainbow wave" at the game with LGBTQ+ stars on the field and in ads.

This is a Profile

How Droga5 London Pulled Off Amazon’s Super Bowl Ad

British agency's memorable spot imagined life before Alexa.

This is a Profile

There Were 43.9 Million Super Bowl LIV Interactions Across Facebook, Instagram, Twitter

Nielsen Social Content Ratings said activity peaked right after the halftime show.