Super Bowl Ad Talks Heat Up, With Big Decisions Looming for Marketers
CBS' Super Bowl ad talks are heating up, but marketers are grappling with several factors as they consider this year's buy.
The NFL Returns, Giving Struggling Networks a $5 Billion Ad Revenue Lifeline
The NFL kicks off its season tonight—and is throwing struggling networks an ad revenue lifeline that could be as much as $5 billion.
Mars Wrigley Is Already Signed on for Super Bowl 2021, Despite Uncertainty
The candy giant hasn't yet revealed which brand will be featured in its commercial.
Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz
Jeep, Hyundai, Genesis and T-Mobile rounded out the top five.
This Independent Shop Created 2 of the Most Popular Super Bowl Ads
Highdive worked on Jeep's 'Groundhog Day' and Rocket Mortgage's 'Comfortable.'
Jeep’s Super Bowl Crowd Pleaser Nearly Didn’t Air
Jeep’s Groundhog Day spot with Bill Murray was undoubtedly one of the best ads of Super Bowl LIV.
3 Brands That Optimized Their Super Bowl Spots by Targeting the 50-Plus Demo
The 50-plus age bracket is the most active and ready to spend online, and Google, Amazon and Facebook capitalized on this in their Super Bowl ads.
When You Host the Super Bowl, Every Minute is a Commercial
No matter who actually won the game, since festivities started last weekend, Miami was the clear cut winner of this year’s Super Bowl.
How These 2 Brands Used the Super Bowl Spot to Highlight Their Anniversaries
Both New York Life and Snickers tied their ads to how long the companies have been around.
How an AI Would Have Written 10 of the Super Bowl’s Biggest Ads
We asked Adweek's Super Bowl Bot, trained on more than 4,500 ad descriptions, to reimagine the year's most notable spots.
How Brands Leveraged Audio Marketing in Super Bowl Spots
Brands chose to use audio marketing in different ways, which will affect consumers' decisions.
Why Planters Decided to Kill Off—and Resurrect—Mr. Peanut at the Super Bowl
How did #BabyNut pay off for the snack brand?
LGBTQ+ Stars Take Center Stage in This Year’s Super Bowl Ads
GLAAD saw a "rainbow wave" at the game with LGBTQ+ stars on the field and in ads.
How Droga5 London Pulled Off Amazon’s Super Bowl Ad
British agency's memorable spot imagined life before Alexa.
There Were 43.9 Million Super Bowl LIV Interactions Across Facebook, Instagram, Twitter
Nielsen Social Content Ratings said activity peaked right after the halftime show.