Did Tums Bring Back #Tumsworthy for This Year’s Big Game? Bingo!
Fans can get their cards from @TUMSOfficial and compete for $55,000 in prizes.
Amazon Hints at an Alexa-Enabled Michael B. Jordan in Super Bowl Teaser
This year's ad will focus on a new body for the voice assistant.
For Its Super Bowl Ad, NFL Looks to the Past to Embrace the Future
An ambitious AI project revives Vince Lombardi to deliver a message of unity.
DraftKings Enters 2021 Super Bowl, Its First Foray Into The Big Game
The daily fantasy brand will run 15-second ads in the second and third quarters.
How We Upgraded Adweek’s Ad-Pitching Super Bowl Bot With a Smarter, More Eerily Human AI
Is it time for copywriters to fear their future robot overlords? Content-creating AI is getting there.
Twitter Next’s Ryan Oliver Discusses Trends Leading Up to the Big Game
Users talk about advertisers who are in and out, while brands prep games within the game.
Coming 2 America Is Coming to the Super Bowl
Amazon is giving the Eddie Murphy comedy airtime during the Big Game.
After a Decade in the Big Game, Kia Sits Out the Super Bowl
Carmaker focuses on expanding charitable initiatives for U.S. youth.
Facebook App Page’s Cover Image to Become a Jumbotron During the Big Game
Facebook Creative X, Joan Creative teamed up on “Cheer Together.”
This Startup Vodka Brand Is Using OOH to Make a Splash at the Super Bowl
GameDay’s mobile retargeting strategy helps target key audiences and drives online conversions.
Bud Light Seltzer Makes Lemonade of 2020’s Lemons in Super Bowl Ad
The 60-second spot represents one-fourth of Anheuser-Busch's national ad buy.
Babe Wines and Chrissy Teigen’s Mom Pepper Are Hijacking the Super Bowl … Pairings
The brand wants you to rethink your football Sunday snacks.
Tide’s Hilariously Odd Super Bowl Ad Stars Jason Alexander, in Disrespected Hoodie Form
After a year of masks covering faces, the brand wanted to put a face front and center.
How CBS Quietly Sold Out of Super Bowl Ads Earlier Than Usual, Despite a Pandemic
A 48-hour final flurry of activity cleared out CBS' Super Bowl inventory, stunning marketers.
Cutwater Spirits’ Regional Super Bowl Ad Follows Year of Growth for Premade Cocktails
Anheuser-Busch acquired Cutwater Spirits a year ago. Since then, sales have increased by more than 120%.