Legacy Agencies Help Startups Gain Footing in a Slippery Industry
Cartwright, backed by WPP, is the latest example of an agency trend that also includes David, Callen and The&Partnership.
How Holding Company CEOs Are Addressing Systemic Racism Internally
Adweek spoke with five to find out if, and how, they plan to hold themselves accountable.
What Is the Future of Ad Schools?
As programs adapt to a virtual learning environment, students, too, try to find a way forward.
3% Conference Goes Virtual With 3-Day Event in July
The Future of Work gathering has gone digital, replacing the in-person event that had been planned for October in Atlanta.
As Advertisers Pull Back Spending, Agencies and Their Partners Feel the Pain
The spread of COVID-19 has upended brands, leaving them wondering what’s next.
What It’s Like Working at a French Agency During the Covid-19 Pandemic
The worst thing for clients (and everyone) to grapple with so far during Covid-19 is the uncertainty of everything.
Will the Coronavirus Response Mark a Turning Point for How Agencies View Remote Work?
Will longstanding stigmas against working from home finally fade now that agencies are relying on it to help contain COVID-19?
Why Agencies Should Be Placing Their Bets on Data, Talent and Tech
The rise of mobile, social media and Big Data have left agencies under scrutiny to pivot and address the growing list of expectations and demands from clients.
It’s Time for Marketers to Do Less Thinking to Make Room for More Ideas
All this thinking keeps our minds really busy, but creativity requires space and open minds—less thinking, more being.
New Study Says In-Housing and Consolidation Will Further Impact Agencies in 2020
According to a report by RSW/US, 61% of marketers said they expect in-house work to increase.
Could 2020 Prove to Be the Golden Age for Independent Agencies?
This coming year could be a promising year for agencies to meet previously unmet needs for clients and investing in analytic platforms and talent.
Is This What Happens When Independent Agencies Get Bought Out?
Zulu Alpha Kilo creates a cautionary tale of a lemonade stand going corporate.
3 Agencies That Are Moving Away From the Traditional AOR Model
Expanded content needs and tighter budgets fuel innovation.
Agencies Are Embracing AI and Making It Part of Their Workflow
Artificial intelligence, once a futuristic novelty, is finally becoming a day-to-day utility.
Down but Not Out, Gerry Graf Still Believes ‘Creativity Sells a Ton of Shit’
As his agency, Barton F. Graf, winds down, he still stands behind bold ideas and saying no to clients.