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Code and Theory Adds Kettle as Clients Pursue Digital Transformation

Digital shop has worked with clients including American Express, Discover and National Geographic.

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Leaning Into Its Tradition of Purpose, David&Goliath Launches Creative Impact Hub

Blake Winfree and Ben Purcell will lead the new division, setting the tone for the agency's future.

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Mother Launches Its Own Media Agency

Media by Mother will initially operate out of New York, led by Accenture and WPP vets.

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Former Leaders of Ogilvy’s Brand Consulting Practice Start Consultancy

Joanna Seddon and Nik Gharekhan have named their new firm Presciant.

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Meet Boston’s New Agency, Colossus

Veterans of Arnold, CPB, Digitas and The Martin Agency launched the independent shop.

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Why Hotel Brands Are Joining the In-Housing Trend in 2021

Marriott and Hilton are building internal creative teams.

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Atlanta Brands Are Keeping Their Agencies Accountable for Racial Equality

The A Pledge encourages the marketing industry to match the city's diversity.

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Giant Spoon Hires Film Producer Kenny Mac to Run Diverse Marketing Practice

The strategy-driven offering will aim to take multicultural messaging out of silos.

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Match Marketing Group Splits Services Into Specialized Agencies

Public Label and Match Retail aim to turn insights into solutions "in as close to real time as possible."

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Dentsu International Reorganization Will Lead to 6,000 Job Cuts

The process will see the holding company consolidate from 160 brands around the world to six global leadership entities within the past two years.

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Adweek Podcast: How We Picked 2020’s Agencies of the Year

Some years, it’s pretty obvious to those within and outside the walls of Adweek which shop should be an Agency of the Year. But this, as we all know, is [...]

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Why the Talent Network Model Took Off in a Year Dampened by Layoffs

Freedom and flexibility appeal to clients and talent alike, especially in the pandemic.

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WPP Merges Geometry Into VMLY&R

While the pandemic has accelerated the demand for brand commerce-based solutions and new consumer experiences, that was not the main reason for merging Geometry into VMLY&R.

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WPP Merges AKQA and Grey to Form AKQA Group

It’s the third such move for the holding company in the past 2 years.

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IPG Mediabrands Expands Creative Practice With Content Studio

Mediabrands Content Studio launches globally across 12 markets.