Mother Launches Its Own Media Agency
Media by Mother will initially operate out of New York, led by Accenture and WPP vets.
Former Leaders of Ogilvy’s Brand Consulting Practice Start Consultancy
Joanna Seddon and Nik Gharekhan have named their new firm Presciant.
Meet Boston’s New Agency, Colossus
Veterans of Arnold, CPB, Digitas and The Martin Agency launched the independent shop.
Why Hotel Brands Are Joining the In-Housing Trend in 2021
Marriott and Hilton are building internal creative teams.
Atlanta Brands Are Keeping Their Agencies Accountable for Racial Equality
The A Pledge encourages the marketing industry to match the city's diversity.
Giant Spoon Hires Film Producer Kenny Mac to Run Diverse Marketing Practice
The strategy-driven offering will aim to take multicultural messaging out of silos.
Match Marketing Group Splits Services Into Specialized Agencies
Public Label and Match Retail aim to turn insights into solutions "in as close to real time as possible."
Dentsu International Reorganization Will Lead to 6,000 Job Cuts
The process will see the holding company consolidate from 160 brands around the world to six global leadership entities within the past two years.
Adweek Podcast: How We Picked 2020’s Agencies of the Year
Some years, it’s pretty obvious to those within and outside the walls of Adweek which shop should be an Agency of the Year. But this, as we all know, is [...]
Why the Talent Network Model Took Off in a Year Dampened by Layoffs
Freedom and flexibility appeal to clients and talent alike, especially in the pandemic.
WPP Merges Geometry Into VMLY&R
While the pandemic has accelerated the demand for brand commerce-based solutions and new consumer experiences, that was not the main reason for merging Geometry into VMLY&R.
WPP Merges AKQA and Grey to Form AKQA Group
It’s the third such move for the holding company in the past 2 years.
IPG Mediabrands Expands Creative Practice With Content Studio
Mediabrands Content Studio launches globally across 12 markets.
Global Executives From McDonald’s and TBWA Launch Consultancy Pltfrmr
Chris Garbutt and Colin Mitchell will focus on creating brand platforms and developing a diverse "talent cloud."
Adweek Survey Finds 40% of Brands Might Seek New Agencies in 2021
An Adweek survey of almost 70 marketers rated pandemic performance. Despite the tough numbers, there were plenty of bright spots, too.