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Marketing’s Most Exciting Innovations: Top CMOs and Brand Leaders Weigh in

Looking beyond just technology, these chief brand stewards are also thinking more holistically about the latest innovations.

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Demystifying Gen Z: What Do They Look for in a Brand?

With Gen Z, transparency is key.

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Demystifying Gen Z: Are Influencers Their Main Source of Fashion Inspo?

How the next generation of consumers gets their style tips.

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Xandr’s New HQ Mixes Contemporary Design With Historic Charm

The space that's now Xandr's lobby was used as Tom Hanks' loft in the movie Big.

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Demystifying Gen Z: Please, No TV commercials

This is Demystifying Gen Z, a video series produced in partnership with WAYV where we sit down with Gen Z. effective advertising.

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Demystifying Gen Z: Are They Brand Loyal?

This is Demystifying Gen Z, a video series produced in partnership with WAYV, where we tune into what’s driving the next generation through the curious lens of marketers.  

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Introducing the Demystifying Gen Z Series: Where the Next Generation Consumes Content

Gen Z on the platforms where they're spending the most time and the brands and creators they're paying attention to.

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Demystifying Gen Z: Do They Like the Retail Experience?

In this video series, produced in partnership with Wayv, we get answers to marketers' most pressing questions about the next generation of consumers.

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Introducing Adweek’s New Video Series, Top of Mind

Leading executives reimagine what it means to be CMO.

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We Tasted 8 Hard Seltzers to Find the Perfect Summer Buzz

See which spiked seltzer brand won Summer 2019.

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We Put the Newest Meat Alternatives to the Test

Telling the difference is harder than you think.

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Take a Tour of T-Mobile and Taco Bell’s Hybrid Pop-Up That Gives Out Free Tacos

The brands expanded their partnership to bring consumers T-MoBell, a limited-run experience open in three cities across the U.S.

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‘How Do You Speak Your Brand Voice in Chinese?’ Advice From Wieden + Kennedy Shanghai

ECD Vivian Yong shares tips for marketers looking to enter China.

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What’s on Sale at New York’s First Amazon Go Store? We Take You Inside

It’s the company’s 12th such concept shop.

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