How Advertisers Should Adjust Strategies for the At-Home Audience
That shift in work environment has significant implications for advertisers continuing to find the right audiences.
Mental Well-Being Is a Privilege and Needs to Be Approached as Such
Access to tools, people, environments and resources that support mental well-being practices are unavailable—unless you have the cash to access them.
Marketers Will Need to Find Opportunities to Land New Business in the Great Reset
The great reset is the concept that store visits will return to normal levels over time, but the beneficiaries of these stores will not be the same.
Ad-Tech Players That Offer Nonperishable Services Are Best Suited for This Current Landscape
Ad tech, programmatic and certain forward-thinking brands are poised to make meaningful gains if they stay in the game.
Micro-Targeting Bans on Platforms Is Bad for Marketers on All Sides of the Aisle
Better targeting has helped campaigns of all sizes find a louder voice online, especially smaller campaigns with limited budgets.
4 Lessons I Learned in My First Year as a First-Time CEO
What I didn’t know was, as CEO, you can never stop communicating or tying everything back to your vision, strategy and plan.
Why Advertisers Need to Take a Risk and Be More Than Just Likable
If our goal in making an ad is to strike the middle ground out of the fear of being disliked, then we will squander the potential to make something great.
We Don’t Need a Ban on Political Ads—We Need a Foundation of Real News
As social feeds have become as central to our lives as the evening news once was, what’s needed is not the removal of political ads, but rather a foundation of real news.
Watching the Dismissive Nature That Helps Spread Disinformation Firsthand
Advertising works, but confirmation bias reinforcing content works better, and it is practically free to propagate.
4 Tips to Help Challenger Brands Live Up to Their Full Potential
DTC marketers must be quick on our feet, or we lose the race before it even begins.