We'll see more sophistication from brands heading into the coming decade around their logo design preferences.

While many SSPs have already made the jump, the industry is still far from having one unified system.

Whether they meant to or not, Peloton has joined the ranks of those who are portraying a world very few of us wish to see reflected.

Effective purpose-driven advertising in product placement is more than an actor or influencer drinking out of a temporarily redesigned soda can or driving a car with obvious logos painted on the sides.