Discovery Channel Announces Sponsors for Shark Week 2020
This marks the network's 32nd summer offering a whole week of sea predator-themed programming.
VIDEO: Inside the Sold-Out Schitt’s Creek Pop-Up in New York
Pop TV's first experiential event is an Instagrammable gift for Schitt's Creek fans.
Inside Amazon Prime’s Museum of Modern Love Pop-Up
The popular column turned TV series starring Anne Hathaway, among other stars, inspired an interactive experience.
How Viacom’s Acquisition Spree Positions It for Massive Ad Growth
Insights from evp of ad solutions Karen Phillips.
Netflix May Spend $300 Million to Buy a Billboard Company
This would be the streaming media giant's biggest acquisition to-date.
The Weather Channel Is Transforming the Way We Think About Weather
From ad-supported OTT platform Local Now to true crime programming.
What Local TV News Needs to Do to Survive
The Knight Foundation surveyed hundreds of local TV news leaders.
How NBCUniversal Is Giving Brand Partners the Most Comprehensive Understanding of Their Ad Exposures
The network introduced CFlight, a unified advertising metric.
How an Acronym You’ve Probably Never Heard of Will Change TV Advertising Forever
ACR will kick the addressable revolution into overdrive.