A Bacardi Rum Factory Is Now Producing Hand Sanitizer

One of American's favorite spirits survived the Cuban revolution and Prohibition

In 2018, Bacardi launched a premium line.
In 2018, Bacardi launched a premium line. Bacardi

In 1930, residents of Havana gazed upwards and for the first time saw something other than the withering tropical sun. They saw a sculpture of a fruit bat.

This story first appeared in the March 23, 2020, issue of Adweek magazine. Click here to subscribe.
@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
{"channel":"elasticpress","title":"Recommended","post_types":["post"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":1,"until_time":"m","q":"newest","num_posts":0,"vertical":"commerce"}