Aerie Harnesses the Power of TikTok to Spread Positivity in Quarantine

The platform's most followed user, Charli D'Amelio, launches #AerieREAL Positivity challenge

Iskra Lawrence, Beanie Feldstein and Tiff McFierce are among the 2020 class of #AerieREAL Role Models. Andrew Buda

June 12, 2020

Key insight:

Brands see TikTok as an ideal platform because its content is "rooted in fun, levity and an innate human goodness."

As stay-at-home orders forced businesses around the world to close their doors, everything from dinners with friends to professional conferences moved online. And with brick-and-mortar stores shut, brands were forced to do the same: connect with consumers virtually.

Kaila Mathis

Kaila is a graduating senior at Villanova University pursuing a degree in PR & Advertising and Journalism. She is currently working as the Social Media Manager for CLLCTVE, and covers brand marketing and retail stories as a contributor for Adweek.