These 3 DTC Brands Are Tapping Into Authenticity During the Pandemic

Food and beverage brands discuss how they're flourishing right now

three headshots side by side, two women and a man on the right
At the Adweek Elevate: Commerce virtual conference, DTC brands discussed how they're channeling authenticity during the pandemic. Adweek

Key insights:

For Sierra Tishgart, co-founder of New York-based modern kitchenware company Great Jones, a “cardinal rule” of a DTC business in 2020 is that a brand’s value proposition can’t just be about pricing.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.
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