Budweiser Shows Its Versatility With Patriotic Marketing for Memorial Day

Beer brand expands Memorial Day commemorations to include those who fought Covid-19

a clydesdale on the brooklyn bridge
Anheuser-Busch

Key insights:

Ever since it became an official holiday after the Civil War, Memorial Day (originally called Decoration Day) has set the stage for parades, wreath laying, fireworks and any number of other events to commemorate the sacrifices made by Americans in the armed forces. Probably for about as long, Memorial Day has also been an opportunity for marketers to mount efforts that range from the perfunctory (carpet and mattress sales) to the genuinely impressive (PepsiCo’s 25-truck relay that drove an American flag across the country in 2015).

@UpperEastRob robert.klara@adweek.com Robert Klara is a senior editor, brands at Adweek, where he specializes in covering the evolution and impact of brands.
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