Instagram Introduces a Shopping Tab to Its Explore Page, Presenting New Opportunities for Brands

It rolls out today

Shopping on Instagram is getting its own channel on the app. Instagram

It’s no stand-alone shopping app, but the Explore page on Instagram is getting a dedicated channel to shopping.

@itstheannmarie annmarie.alcantara@adweek.com Ann-Marie Alcántara is a tech reporter for Adweek, focusing on direct-to-consumer brands and ecommerce.