McDonald’s Same-Store March Sales Are Holding Up

Numbers for the fast food chain provide a much-needed dose of optimism even as the restaurant sector more broadly struggles

Burger purveyor McDonald's reported a 13.4% decline in comparable sales in March due to the impact from the coronavirus. Getty Images

Key insight:

Today, McDonald’s reported that U.S. comparable sales in March declined 13.4%, demonstrating the resiliency of fast food chains during the coronavirus pandemic.

@RichCollings Richard Collings is a retail reporter at Adweek.