Pet Products Are Looking a Lot More Like Their Human Counterparts

Owners are focusing more on their animals' health and well-being

Photo of a woman in a face mask holding a dog
Consumers are spending a lot more money on sustainable, natural products to ensure the health and well-being of their animals. Courtesy of Goodboy

This story first appeared in the Sept. 21, 2020, issue of Adweek magazine. Click here to subscribe.
@lisalacy Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.