Toys R Us Relaunches With a Model for 21st Century Retail
The new store aims to be more interactive
Toys R Us relaunched with a different retail model than its previous toy superstores.
Toys R Us
Key Insights
- Toys R Us launched with a space for kids to play with new toys.
- The brand partnered with b8ta to bring the stores to life.
- Customers can scroll through a 15,000-item catalog at the store.
Today, Toys R Us opened its first U.S. store since filing for bankruptcy in 2017. But the store, which is located at Garden State Plaza in Paramus, NJ, isn’t the warehouse that many Gen Xers and millennials remember—in fact, it’s about a quarter of the size of the old stores.
