We’ve Been Hearing About Drone Delivery for Years. So Where Are All Those Drones?

Amazon promised the autonomous transport was coming, but it’s not yet a reality for the ecommerce giant

At your door drone delivery service. Planet Flem/Getty Images

Key insights:

It was nearly four years ago when 7-Eleven announced it completed the first autonomous drone delivery in the U.S. A few months later, Amazon’s Prime Air completed its first drone delivery in England. And while Amazon executive Jeff Wilke said he expected drone deliveries in the U.S. “within months” of June 2019, we’re still not there.

This story first appeared in the March 9, 2020, issue of Adweek magazine. Click here to subscribe.
@lisalacy lisa.lacy@adweek.com Lisa Lacy is Adweek's Commerce Editor.