Why Younger Consumers Are Hitting Retail Locations Rather Than Shopping Digitally
Retail brands are trying to appeal to millennials and Gen Z
While some might think younger generations have a proclivity for online shopping, the opposite is actually true.
Taylor Glascock/Bloomberg via Getty Images
While some may believe that millennials and Gen Z might prefer shopping digitally, the contrary actually appears to be true.
This story first appeared in the Sept. 30, 2019, issue of Adweek magazine. Click here to subscribe.
