Wondery Will Make Amazon an Even More Formidable Force in Advertising

2021 is already shaping up to be a big year for audio marketing.

It seems likely Amazon will build out its audio advertising inventory on the heels of its latest acquisition. Source: Amazon

Amazon generated considerable buzz in an otherwise slow news cycle when it announced the acquisition of podcast publisher Wondery just before the New Year.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.
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