Aaron Gasperi


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Rule #1 When Integrating Ads: Engagement is King

Digital

This is the first article in a series that aims to arm developers with tools to sell space to advertisers.  It’s by no means the defacto standard, but rather represents [...]

This is a Profile

Banner Ads Suck. Now Apps, Those Are Cool.

Digital

An agency strategy perspective Where we are: Despite significant evidence that times are changing, most of today’s websites continue to follow the traditional publisher/audience model. The site publishes an article [...]