Rule #1 When Integrating Ads: Engagement is King
This is the first article in a series that aims to arm developers with tools to sell space to advertisers. It’s by no means the defacto standard, but rather represents [...]
Banner Ads Suck. Now Apps, Those Are Cool.
An agency strategy perspective Where we are: Despite significant evidence that times are changing, most of today’s websites continue to follow the traditional publisher/audience model. The site publishes an article [...]