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    6 Ways Out of the Marketing Measurement Maze

    Six actionable best practices for mastering measurement and attribution both online and in the real world.

    This is a Profile

    This Is the Key to People-Based Marketing

    Modern marketers are struggling to transition to an ominchannel world and deliver consistently relevant customer experiences. Stuck with fragmented data, it's nearly impossible for them to create a single, actionable view of each customer across every channel.