The Big Fat Lie at the Center of the Marketing World and What to Do About It
Brands are investing heavily in marketing and advertising technology that promises to get them closer to their customers. But in reality, these stacks are chronically fragmented.
Don’t Mess This Up—How Brands Can Do Better With Customer Data
Trust lies at the heart of the modern customer experience. In today’s world, gaining that trust hinges on how you handle customer data.
This Is the Key to People-Based Marketing
Modern marketers are struggling to transition to an ominchannel world and deliver consistently relevant customer experiences. Stuck with fragmented data, it's nearly impossible for them to create a single, actionable [...]