Adam Lovallo


This is a Profile

With New Facebook Stream, Compelling Feed Stories Can Lead to Faster Viral Growth

Digital

As is typical, Facebook’s latest redesign triggered a torrent of user feedback. This time, Facebook responded quickly by tweaking the home page stream. In response to complaints that too much [...]

This is a Profile

Facebook Platform Leaders: We’re Related Climbs Into 4th Overall

Digital

Facebook’s demographics are shifting now that it has grown to over 175 million active users: users of the site are now generally older and more geographically dispersed than ever before. [...]

This is a Profile

The MySpace Platform, One Year Later: Games Dominating

Digital

Just over one year has passed since the launch of the MySpace Developer platform on February 5, 2008. At that time, MySpace opened up the platform for all developers. Now, [...]

This is a Profile

Deeper Look At A Facebook Platform Leader: SocialCalendar Pursuing Virtual Goods, Movies

Digital

While the very top of the Facebook platform – apps the like of Super Wall and Top Friends – has remained relatively static over the past year, new applications have [...]

This is a Profile

AppData: JibJab Replicates ElfYourself Success on Facebook

Digital

Jibjab’s ever popular creation, ElfYourself, is a major digital marketing success story. Building on the campaign’s success last year, this holiday season Jibjab partnered with OfficeMax to promote the ElfYourself [...]

This is a Profile

AppData: Traffic updates on Slide and RockYou!

Digital

Since the initial launch of the Facebook platform, Slide and RockYou! have battled for top developer status. While RockYou! has continued to acquire applications as a means of expansion, Slide [...]

This is a Profile

NoLimit Apps Show Gifting Can Still Go Viral

Digital

Basic applications based on “gifting” or “tossing” virtual items, such as food or pillows, were once a staple of the Facebook platform. As Facebook tightened their platform policies, however, a [...]

This is a Profile

Industry Perspectives: Q&A with Roy Pereira and Colin Smillie of Refresh Partners

Digital

As more brands seek to establish a presence within Facebook, a number of social media agencies are helping to bring brands into the fold via the Facebook application platform. Refresh [...]

This is a Profile

Taking a Deeper Look at Application Traffic Over the Last 30 Days: 6 Examples

Digital

Although there has been a lot of speculation in the last few weeks, the long term impacts of the profile redesign on the Facebook platform have certainly yet to be [...]

This is a Profile

Facebook Announces 25 New fbFund Recipients

Digital

Today, Facebook named the 25 new recipients of the latest fbFund funding cycle. From a pool of over 600 applicants, fbFund awarded 25 $25,000 no-strings attached grants. Each first round [...]

This is a Profile

Six Months Later: A Look Back At The Facebook Profile Redesign

Digital

This week Facebook is expected to migrate all users to the redesigned version of the site, almost six months since the initial profile redesign announcement. Today, we look back on [...]

This is a Profile

Bookmarks: Developers’ New Imperative

Digital

As we reported yesterday, Facebook has released a new Applications menu that significantly improves applications’ overall visibility in the new design. While the direct links in the shortcut bar and [...]

This is a Profile

Industry Perspectives: Interview with Shaun Connolly of Ringside Networks

Digital

The web is becoming increasingly social, and new platforms are spurring that progression. We spoke with Shaun Connolly of Ringside Networks about their Social Application Server and their efforts to [...]

This is a Profile

Comparing MySpace Application Growth by Category

Digital

Unlike the early Facebook platform, the MySpace platform has undergone very controlled growth, as access to various viral channels has been slowly rolled out to application developers. Most recently, MySpace [...]

This is a Profile

Goodbye DAU – Facebook Switches to Monthly Active Users

Digital

Today, Facebook released their long anticipated replacement of “daily active users” with “monthly active users” on each application’s about page and in the application directory. The daily active user metric [...]