Adam McKibbin

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GoPro’s Digital Marketing Is Even More Extreme Than You Imagined

From humble beginnings as a bulky 35mm camera to becoming one of the most successful tech gadgets in the marketplace, GoPro's rise has been as extreme as it's customers' need [...]

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Video Game Makers Are Changing How They Engage Free Players

Over the past decade, many video games have moved toward a pay-to-play 'freemium' model. That is, users can download a playable version of the game for free, and then pay [...]

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Smartwatches Are Giving Brands a New Edge on the Competition

Once derided by skeptics as a superfluous gadget, the smartwatch is now demonstrating its unique value to customers and marketers alike. Watch-wearers will soon be able to make purchases, track [...]