What You Need to Know About Programmatic and Politics
A lot has changed since the 2012 elections, most of all how consumers (read: voters) get information. Consider these eMarketer stats: Four years ago, there were 122 million smartphone users in the U.S.; now there are over 210 million. In 2012, Americans spent one hour and twenty-eight minutes on their smartphones each day; now that's over three hours. There were 54 million U.S.