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Aimee Deeken


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    Market Profile: Los Angeles

    Brand Marketing

    Surviving and thriving in the nation’s largest Hispanic market requires a niche product, a targeted audience, a local emphasis — and being free helps, too.The 7.5 million Hispanics in Los […]

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    At A Glance

    Brand Marketing

    IF YOU’VE CONSIDERED Boston’s Spanish-language media options over the past couple of years, your first impression may have been that there wasn’t much to choose from, nor any surprises.But changes […]

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    Stewart, Sirius Partner for Radio Channel

    Brand Marketing

    NEW YORK Martha Stewart has added a 24-hour radio channel to her already crowded work schedule. Sirius Satellite Radio and Martha Stewart Living Omnimedia today announced the creation of a […]

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    Caution Ahead

    Brand Marketing

    I t’s been a long recovery slog for the business-to-business industry, requiring more patience than analysts first anticipated. Since the dot-com bubble burst four years ago, B-to-B titles haven’t had […]

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    MindShare

    Brand Marketing

    Going to New HeightsMeryl Norwicki, Melissa Ebanks, Rachel Castino, Sean Sympson and Tracey MallarWanted: Internet Dating site seeks traffic-heavy billboard and adventurous single woman for mid-winter live outdoor ad campaign. […]

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    ‘Texas Monthly’ Reinforces Lone Star Roots

    Brand Marketing

    NEW YORK Texas Monthly has infused a ranch-size amount of Texas taste and sensibility into its latest redesign, unveiled in the May issue.“When you work at a magazine, you manage […]

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    Magazine Report: Startup of the Year – Teenage Tasteland

    Brand Marketing

    While other titles on the crowded teen scene go boy-crazy, Teen Vogue sets itself apart with a fashion-forward formulaJust nine days before Amy Astley’s second child was born, in June […]

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    Changes on Tap for ‘Globe Magazine’

    Brand Marketing

    NEW YORK In an effort to attract younger readers and new advertisers, The Boston Globe Magazine will relaunch on March 7. The newspaper, owned by the New York Times Co., […]

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    Media All-Stars 2003: Out of Home – Scott MacDuffie

    Brand Marketing

    Give him a campaign with tight deadlines and complicated buys, and he thrivesScott MacDuffie’s upbringing explains a lot about why he excels at his job. As the youngest of seven […]

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    IQ Interactive Quarterly: Teens Tell All

    Brand Marketing

    Teen magazine Web sites get the 411 for, and about their readers 24/7.Editors of teen magazines know their readers can’t wait for the next issue to read about Clay Aiken’s […]