Alex Woodson

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New Chief at CBS Interactive

Performance Marketing

NEW YORK CBS Corp. has elevated Quincy Smith from president to CEO of its CBS Interactive division as it completed its acquisition of CNET Networks. The company also named former [...]

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NBC Signs On for VideoCensus

Performance Marketing

NEW YORK NBC will become the first broadcast network to make its show-specific streaming demographic data available through Nielsen Online’s VideoCensus. The first batch of this data will be released [...]

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MySpace Gets Makeover

Performance Marketing

NEW YORK News Corp.’s MySpace said Friday that it would roll out a redesigned home page, TV player and other enhancements beginning next week. The social networking giant also will [...]

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MySpace Gets Makeover

Performance Marketing

News Corp.’s MySpace said Friday that it would roll out a redesigned home page, TV player and other enhancements beginning next week. The social networking giant also will overhaul site [...]

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Garrett Preps Online Dating Show

Convergent TV

NEW YORK Brad Garrett is making his foray into digital entertainment with Dating Brad Garrett, an online reality show he is starring in and executive producing. Dating hails from Sony [...]

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MySpace Collaborates With Coelho

Brand Marketing

NEW YORK News Corp.’s MySpace is collaborating with best-selling Brazilian author Paulo Coelho to make a user-generated movie of his book The Witch of Portobello. Users can submit videos focusing [...]

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Internet Week Kicks off in New York

Performance Marketing

Internet Week kicked off here with a Monday evening reception at Gracie Mansion. Speaking at the event, Mayor Michael Bloomberg remarked that, though other industries in New York are experiencing [...]

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Coolspotters Links Celebs, Products

Performance Marketing

NEW YORK Coolspotters, a new Web site that presents products celebrities are using, launched Wednesday in beta with Pepsi signed on as the exclusive launch sponsor. The site, CoolSpotters.com, has [...]

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MRC, Second City Form ‘Quarantine’

Convergent TV

NEW YORK Media Rights Capital and the Second City are partnering for an online comedy venture. The project, dubbed “The Second City’s Quarantine,” will launch this year and feature original [...]

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WB Network Reborn Online

Convergent TV

NEW YORK Warner Bros. Television Group will launch TheWB.com as an ad-supported broadband home for its programming, new short-form series and related content. The site, which will debut in beta [...]