Alexandra Cahill


  • This is a Profile

    Arbitron to Ramp Up Cell-Phone-Only Samples

    TV / Video

    Arbitron announced plans Thursday (Jan. 22) to double the sample target for cell-phone-only households in all its portable people meter markets. By the end of 2009, Arbitron will raise the […]

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    CBS N.Y. Taps Mark Mason

    TV / Video

    Mark Mason has been named to the newly created position of VP of digital media for CBS Radio’s New York properties, effective Jan. 5, 2009. Mason, who previously served as […]

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    Arbitron to Speed Up Cell-Phone-Only Sampling

    TV / Video

    Arbitron now plans to accelerate its introduction of cell-phone-only sampling to 151 diary markets in spring 2009 and to all markets, with the exception of Puerto Rico, by fall 2009. […]

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    Arbitron Adjusts PPM Schedules

    TV / Video

    Arbitron announced today (Nov. 4) that it moved the commercialization date for nine markets, moving four up and five back by three months. Four markets, Kansas City, San Antonio, Salt […]

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    Judge Tosses Arbitron Counter-Suit

    TV / Video

    United States District Judge Denise Cote rejected Arbitron’s attempt to stop New York Attorney General Andrew Cuomo from suing the media research firm today (October 27) and allowed Cuomo’s lawsuit […]

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    Univision and Katz Name Munoz EVP, National Sales

    TV / Video

    Univision and Katz Radio Group named Chris Munoz executive vp and general manager of Univision Radio National Sales (URNS). Munoz, an 11-year Univision veteran who previously served as senior VP […]

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    Arbitron to Debut Cell-Phone-Only Sampling Early

    TV / Video

    Arbitron will introduce cell-phone-only sampling in 50 diary markets six months earlier than previously planned, beginning with the spring 2009 survey. The research firm also intends to expand cell-phone-only sampling […]

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    CC Promotes Harrison, Kopelman and Toulas

    TV / Video

    Clear Channel Radio Monday (Aug. 19) extended the contracts of six key senior executives: Evan Harrison, Susan Karis, Mark Kopelman, Gene Romano, Tom Schurr and George Toulas. The San Antonio-based […]

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    HD Digital Radio Alliance to Launch Mobile Marketing Campaign

    TV / Video

    In order to boost consumer awareness and sales of HD Radio receivers, the HD Digital Radio Alliance will launch a mobile marketing campaign with partner 3Cinteractive. The mobile initiative is […]

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    TargetSpot’s Nationwide Network Receives Arbitron Ranking

    TV / Video

    TargetSpot, the streaming media advertising company, has called on Arbitron to provide its network of over 600 stations with a comScore Arbitron Online Radio Rating. The ratings data will consist […]